Tracy A Suter
Tracy A Suter
Verified email at utulsa.edu
TitleCited byYear
Basic marketing research
GA Churchill, TJ Brown, TA Suter
Dryden Press, 1996
12641996
Color and shopping intentions: The intervening effect of price fairness and perceived affect
BJ Babin, DM Hardesty, TA Suter
Journal of business research 56 (7), 541-551, 2003
5142003
Social versus psychological brand community: The role of psychological sense of brand community
BD Carlson, TA Suter, TJ Brown
Journal of Business Research 61 (4), 284-291, 2008
4402008
Maximizing earnings and price fairness perceptions in online consumer-to-consumer auctions
TA Suter, DM Hardesty
Journal of Retailing 81 (4), 307-317, 2005
1042005
Enhancing functional and organizational performance via strategic consensus and commitment
MI Rapert, D Lynch, T Suter
Journal of Strategic Marketing 4 (4), 193-205, 1996
581996
When do nutrient content and nutrient content claims matter? Assessing consumer tradeoffs between carbohydrates and fat
E Kemp, S Burton, EH Creyer, TA Suter
Journal of Consumer Affairs 41 (1), 47-73, 2007
452007
E-tail and retail reference price effects
DM Hardesty, TA Suter
Journal of Product & Brand Management 14 (2), 129-136, 2005
392005
Trademark strategies online: Implications for intellectual property protection
SW Kopp, TA Suter
Journal of Public Policy & Marketing 19 (1), 119-131, 2000
312000
Believability and consumer perceptions of implausible reference prices in retail advertisements
TA Suter, S Burton
Psychology & Marketing 13 (1), 37-54, 1996
311996
Basic marketing research
TJ Brown, TA Suter, GA Churchill
Cengage learning, 2013
212013
Marketing research
TJ Brown, TA Suter
Cengage Learning, 2011
212011
Innovation and effectiveness of co-founded ventures: A process model
AD Hill, JC Wallace, JW Ridge, PD Johnson, JB Paul, TA Suter
Journal of Business and Psychology 29 (1), 145-159, 2014
202014
Making marketing principles tangible: Online auctions as living case studies
CM Wood, TA Suter
Journal of Marketing Education 26 (2), 137-144, 2004
192004
Developments in copyright policy and network technologies: The first generation
SW Kopp, TA Suter
Journal of Public Policy & Marketing 17 (2), 303-312, 1998
191998
The relationship between general ethical judgments and copying behavior at work
TA Suter, SW Kopp, DM Hardesty
Journal of Business Ethics 55 (1), 61-70, 2004
152004
Affinity credit cards as relationship marketing tools: a conjoint analytic exploration of combined product attributes
SA Jones, TA Suter, E Koch
Sport Marketing Quarterly 15 (3), 138, 2006
132006
The effects of consumers’ ethical beliefs on copying behaviour
TA Suter, SW Kopp, DM Hardesty
Journal of Consumer Policy 29 (2), 190-202, 2006
122006
An examination of correlates and effects associated with a concise measure of consumers' nutrition knowledge
TA Suter, S Burton
Family and Consumer Sciences Research Journal 25 (2), 117-136, 1996
121996
Maximizing willingness to bid within “Buy It Now” auctions
DM Hardesty, TA Suter
Journal of Business Research 66 (4), 554-558, 2013
92013
Using the Internet and World Wide Web in Marketing Education: An Examination of the Copyright Act of 1976
TA Suter, SW Kopp
Marketing Education Review 8 (2), 29-35, 1998
91998
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