Tracy A Suter
Tracy A Suter
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TitleCited byYear
Basic marketing research
GA Churchill, TJ Brown, TA Suter
Dryden Press, 1996
Color and shopping intentions: The intervening effect of price fairness and perceived affect
BJ Babin, DM Hardesty, TA Suter
Journal of business research 56 (7), 541-551, 2003
Social versus psychological brand community: The role of psychological sense of brand community
BD Carlson, TA Suter, TJ Brown
Journal of Business Research 61 (4), 284-291, 2008
Maximizing earnings and price fairness perceptions in online consumer-to-consumer auctions
TA Suter, DM Hardesty
Journal of Retailing 81 (4), 307-317, 2005
Enhancing functional and organizational performance via strategic consensus and commitment
MI Rapert, D Lynch, T Suter
Journal of Strategic Marketing 4 (4), 193-205, 1996
When do nutrient content and nutrient content claims matter? Assessing consumer tradeoffs between carbohydrates and fat
E Kemp, S Burton, EH Creyer, TA Suter
Journal of Consumer Affairs 41 (1), 47-73, 2007
E-tail and retail reference price effects
DM Hardesty, TA Suter
Journal of Product & Brand Management 14 (2), 129-136, 2005
Trademark strategies online: Implications for intellectual property protection
SW Kopp, TA Suter
Journal of Public Policy & Marketing 19 (1), 119-131, 2000
Believability and consumer perceptions of implausible reference prices in retail advertisements
TA Suter, S Burton
Psychology & Marketing 13 (1), 37-54, 1996
Basic marketing research
TJ Brown, TA Suter, GA Churchill
Cengage learning, 2013
Marketing research
TJ Brown, TA Suter
Cengage Learning, 2011
Innovation and effectiveness of co-founded ventures: A process model
AD Hill, JC Wallace, JW Ridge, PD Johnson, JB Paul, TA Suter
Journal of Business and Psychology 29 (1), 145-159, 2014
Making marketing principles tangible: Online auctions as living case studies
CM Wood, TA Suter
Journal of Marketing Education 26 (2), 137-144, 2004
Developments in copyright policy and network technologies: The first generation
SW Kopp, TA Suter
Journal of Public Policy & Marketing 17 (2), 303-312, 1998
The relationship between general ethical judgments and copying behavior at work
TA Suter, SW Kopp, DM Hardesty
Journal of Business Ethics 55 (1), 61-70, 2004
Affinity credit cards as relationship marketing tools: a conjoint analytic exploration of combined product attributes
SA Jones, TA Suter, E Koch
Sport Marketing Quarterly 15 (3), 138, 2006
The effects of consumers’ ethical beliefs on copying behaviour
TA Suter, SW Kopp, DM Hardesty
Journal of Consumer Policy 29 (2), 190-202, 2006
An examination of correlates and effects associated with a concise measure of consumers' nutrition knowledge
TA Suter, S Burton
Family and Consumer Sciences Research Journal 25 (2), 117-136, 1996
Maximizing willingness to bid within “Buy It Now” auctions
DM Hardesty, TA Suter
Journal of Business Research 66 (4), 554-558, 2013
Using the Internet and World Wide Web in Marketing Education: An Examination of the Copyright Act of 1976
TA Suter, SW Kopp
Marketing Education Review 8 (2), 29-35, 1998
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