Follow
Dr  K R MAHALAXMI
Dr K R MAHALAXMI
ASSISTANT PROFESSOR DEPARMENT OF MANAGEMENT SCIENCES , BIT CAMPUS ANNA UNIVERSITY TRICHY CAMPUS
Verified email at aubit.edu.in
Title
Cited by
Cited by
Year
A study on impact of digital marketing in customer purchase decision in Trichy
KR Mahalaxmi, P Ranjith
International Journal for Innovative Research in Science & Technology 2 (10 …, 2016
1402016
A study on online shopping behavior for apparel: literature review
KR Mahalaxmi, P Nagamanikandan
International Journal of Innovative research in Technology 2 (11), 194-199, 2016
62016
A study on Use of Mobile Banking and Customer satisfaction with special reference to Trichy Region
PK Mrs. K.R. Mahalaxmi
Imperial Journal of Interdisciplinary Research 2 (5), 633 – 636, 2016
52016
A study on Service Quality and its impact on Customer’s preference and satisfaction towards Reliance JIO in Trichy region
NSK Mrs. K.R. Mahalaxmi
International Journal of advanced Education and Research 2 (3), 35 -41, 2017
42017
A STUDY ON PURCHASE INTENTION OF GENERATION Z IN AMAZON
GVVA Dr K R Mahalaxmi
International Research Journal of Modernization in Engineering Technology …, 2023
2023
CUSTOMER SATISFACTION TOWARDS BOTTLED WATER INDUSTRY USING SERQUAL DIMENSION
GJ Dr K R Mahalaxmi
International Journal of Research Publication and Reviews 4 (05), 1095 - 1104, 2023
2023
A STUDY ON ARTIFICIAL INTELLIGENCE IN MARKETING MIX INFLUENCE CONSUMER BEHAVIOR WITH SPECIAL REFERENCE-VILLUPURAM
M Robinson, S Saravanan, KR Mahalaxmi, R Vishnuprasanth
International Research Journal of Modernization in Engineering Technology …, 2023
2023
SOCIAL MEDIA MARKETING ACTIVITIES INFLUENCE ON BRAND TRUST TOWARDS LIFESTYLE PRODUCT IN TRICHY
NVK Dr K R Mahalaxmi
International Journal of Research Publication and Reviews 4 (03), 3020 - 3036, 2023
2023
Students Engagement in E- Recruitment - An Empirical Investigation
MMS Dr. K. R Mahalaxmi
International Journal of Scientific Research in Engineering and Management 6 …, 2022
2022
Usage pattern and Effectiveness of E- Recruitment among College Students in Pudukkottai District
DKR Mahalaxmi
International Research Journal of Modernization in Engineering Technology …, 2022
2022
A Study on Competency mapping and its Impact on HR process efficiency at ITC Ltd., Chennai
MUDG Dr K R Mahalaxmi
International Journal of Advances in Engineering and Management 4 (6), 2081-2089, 2022
2022
An Analytical Study on Performance Appraisal System and Its Implication on Individual Employee Performance Using Content Analysis
KR Mahalaxmi, UD Gokul
Journal homepage: www. ijrpr. com ISSN 3 (6), 2851 -2856, 2022
2022
Efficacy of Online Skill Development Programme for Job Seekers in Kanchipuram District
MVB Dr K R mahalaxmi
Uktal Historical Research Journal 34, 128- 135, 2021
2021
CONSUMER PREFERENCE TOWARDS CAVIN KARE PRODUCTS IN TRICHY
KR Mahalaxmi, B Sowmiya
Education 1, 875, 2020
2020
Analyse perceived Quality and Expected Quality for online banking Services
DKRMAA Ezilarasi
Journal of Emerging Technologies and Innovative Research 6 (4), 220 -226., 2019
2019
A STUDY ON E-SERVICE QUALITY OF ONLINE BANKING SERVICE AT CANARA BANK TRICHY
AAE 1Dr. K.R. Mahalaxmi*
Pramana Research Journal 9 (Issue 5), 182-190, 2019
2019
A STUDY ON CONSUMER SATISFACTION IN RETAIL OUTLET AT TRICHY REGION
VD 1Dr. K.R. Mahalaxmi*
Pramana Research Journal 9 (Issue 5), 130- 139, 2019
2019
A Study on Impact of Eco-labelling on consumer buying behaviour of personal care product in Tiruchirappalli Regional
DKRMA Chitravalli
International Journal of Research 7 (6), 24 -30, 2018
2018
A Study on Consumer Buying Behavior towards Online Shopping with Special Reference to Tiruchirappalli Region
DKMV Kodian
International Journal of Research 7 (6), 66 – 71, 2018
2018
Role of micro Credit management System and Banking Operations at Salem Central Cooperative bank Namakkal, Tamilnadu
DKRMM Tamilarasi
International Journal of Research 6 (6), 7 -19, 2018
2018
The system can't perform the operation now. Try again later.
Articles 1–20