| A study on impact of digital marketing in customer purchase decision in Trichy KR Mahalaxmi, P Ranjith International Journal for Innovative Research in Science & Technology 2 (10 …, 2016 | 150 | 2016 |
| A study on online shopping behavior for apparel: literature review KR Mahalaxmi, P Nagamanikandan International Journal of Innovative research in Technology 2 (11), 194-199, 2016 | 7 | 2016 |
| A study on Service Quality and its impact on Customer’s preference and satisfaction towards Reliance JIO in Trichy region NSK Mrs. K.R. Mahalaxmi International Journal of advanced Education and Research 2 (3), 35 -41, 2017 | 5 | 2017 |
| A study on Use of Mobile Banking and Customer satisfaction with special reference to Trichy Region PK Mrs. K.R. Mahalaxmi Imperial Journal of Interdisciplinary Research 2 (5), 633 – 636, 2016 | 5 | 2016 |
| A Snapshot on Purchase Intention and Customer Preference towards Mini Packets in Trichy MSD Dr K R Mahalaxmi International Journal of Research Publication and Reviews 5 (07), 3868 - 3883, 2024 | | 2024 |
| Enhancing Marketing approaches and Service quality impact on OEMS at HL MANDO ANAND India Private Limited, Sriperumbudur DSUMM Dr K R mahalaxmi International journal of Research Publication and Reviews 5 (07), 3967 -3974, 2024 | | 2024 |
| A STUDY ON PURCHASE INTENTION OF GENERATION Z IN AMAZON GVVA Dr K R Mahalaxmi International Research Journal of Modernization in Engineering Technology …, 2023 | | 2023 |
| CUSTOMER SATISFACTION TOWARDS BOTTLED WATER INDUSTRY USING SERQUAL DIMENSION GJ Dr K R Mahalaxmi International Journal of Research Publication and Reviews 4 (05), 1095 - 1104, 2023 | | 2023 |
| A STUDY ON ARTIFICIAL INTELLIGENCE IN MARKETING MIX INFLUENCE CONSUMER BEHAVIOR WITH SPECIAL REFERENCE-VILLUPURAM M Robinson, S Saravanan, KR Mahalaxmi, R Vishnuprasanth International Research Journal of Modernization in Engineering Technology …, 2023 | | 2023 |
| SOCIAL MEDIA MARKETING ACTIVITIES INFLUENCE ON BRAND TRUST TOWARDS LIFESTYLE PRODUCT IN TRICHY NVK Dr K R Mahalaxmi International Journal of Research Publication and Reviews 4 (03), 3020 - 3036, 2023 | | 2023 |
| Efficacy of Online Skill Development Programme for Job Seekers in Kanchipuram District MVB Dr K R mahalaxmi Uktal Historical Research Journal 34, 128- 135, 2021 | | 2021 |
| CONSUMER PREFERENCE TOWARDS CAVIN KARE PRODUCTS IN TRICHY KR Mahalaxmi, B Sowmiya Education 1, 875, 2020 | | 2020 |
| Analyse perceived Quality and Expected Quality for online banking Services DKRMAA Ezilarasi Journal of Emerging Technologies and Innovative Research 6 (4), 220 -226., 2019 | | 2019 |
| A STUDY ON E-SERVICE QUALITY OF ONLINE BANKING SERVICE AT CANARA BANK TRICHY AAE 1Dr. K.R. Mahalaxmi* Pramana Research Journal 9 (Issue 5), 182-190, 2019 | | 2019 |
| A STUDY ON CONSUMER SATISFACTION IN RETAIL OUTLET AT TRICHY REGION VD 1Dr. K.R. Mahalaxmi* Pramana Research Journal 9 (Issue 5), 130- 139, 2019 | | 2019 |
| A Study on Impact of Eco-labelling on consumer buying behaviour of personal care product in Tiruchirappalli Regional DKRMA Chitravalli International Journal of Research 7 (6), 24 -30, 2018 | | 2018 |
| A Study on Consumer Buying Behavior towards Online Shopping with Special Reference to Tiruchirappalli Region DKMV Kodian International Journal of Research 7 (6), 66 – 71, 2018 | | 2018 |
| Role of micro Credit management System and Banking Operations at Salem Central Cooperative bank Namakkal, Tamilnadu DKRMM Tamilarasi International Journal of Research 6 (6), 7 -19, 2018 | | 2018 |
| A STUDY ON THE ARCADE POTENTIAL OF HAVELS INDIA LIMITED WITH SPECIAL REFERENCE TO TRICHY REGION KR Mahalaxmi, SV Satheeswaran International Journal of marketing and Human Resource management 9 (2), 1- 8, 2018 | | 2018 |
| A study on Stores Layout and its impact on Visual merchandising in an organized retail outlet Trichy RK Dr.K.R. Mahalaxmi Shanlax International Journal of Management 5 (Special Issue 3), 192- 197, 2018 | | 2018 |
