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Abhigyan Sarkar
Abhigyan Sarkar
Verified email at imt.edu - Homepage
Title
Cited by
Cited by
Year
Impact of utilitarian and hedonic shopping values on individual's perceived benefits and risks in online shopping
A Sarkar
International management review 7 (1), 58, 2011
4052011
Antecedents and consequences of brand love
SK Roy, A Eshghi, A Sarkar
Journal of Brand Management 20, 325-332, 2013
3872013
Big data analytics in building the competitive intelligence of organizations
J Ranjan, C Foropon
International Journal of Information Management 56, 102231, 2021
3502021
Examination of the roles played by brand love and jealousy in shaping customer engagement
A Sarkar, S Sreejesh
Journal of Product & Brand Management 23 (1), 24-32, 2014
2362014
Romancing with a brand: a conceptual analysis of romantic consumer-brand relationship
A Sarkar
Management & Marketing 6 (1), 79, 2011
1952011
Understanding and measuring romantic brand love
A Sarkar, A Ponnam, BK Murthy
Journal of Customer Behaviour 11 (4), 324-347, 2012
1832012
Brand love in emerging market: a qualitative investigation
A Sarkar
Qualitative market research: an international journal 17 (4), 481-494, 2014
1812014
“To feel a place of heaven”: Examining the role of sensory reference cues and capacity for imagination in destination marketing
T Ghosh, A Sarkar
Journal of Travel & Tourism Marketing 33 (sup1), 25-37, 2016
992016
Brand it green: Young consumers’ brand attitudes and purchase intentions toward green brand advertising appeals
J Gahlot Sarkar, A Sarkar, R Yadav
Young Consumers 20 (3), 190-207, 2019
942019
Hallowed be thy brand: Measuring perceived brand sacredness
CL Wang, JG Sarkar, A Sarkar
European Journal of Marketing 53 (4), 733-757, 2019
822019
Validating a scale to measure consumer’s luxury brand aspiration
A Sarkar, S Roy
Journal of Product & Brand Management 25 (5), 465-478, 2016
712016
Store love in single brand retailing: the roles of relevant moderators
A Sarkar, JG Sarkar, G Bhatt
Marketing Intelligence & Planning 37 (2), 168-181, 2019
702019
The impact of other customer perception on consumer-brand relationships
S Sreejesh, JG Sarkar, A Sarkar, A Eshghi, MR Anusree
Journal of Service Theory and Practice 28 (2), 130-146, 2017
702017
Devoted to you my love: brand devotion amongst young consumers in emerging Indian market
A Sarkar, JG Sarkar
Asia Pacific Journal of Marketing and Logistics 28 (2), 2016
612016
You are so embarrassing, still, I hate you less! Investigating consumers’ brand embarrassment and brand hate
A Sarkar, JG Sarkar, S Sreejesh, MR Anusree, B Rishi
Journal of Brand Management, 1-15, 2020
562020
Managing customers’ undesirable responses towards hospitality service brands during service failure: The moderating role of other customer perception
A Sarkar, JG Sarkar, S Sreejesh
International Journal of Hospitality Management 94, 102873, 2021
462021
Romantic brand love: A conceptual analysis
A Sarkar
The Marketing Review 13 (1), 23-37, 2013
452013
Exploration of brand sacralization among the young adult consumers in the context of emerging Asian market
JG Sarkar, A Sarkar, A Ponnam
Young Consumers 16 (3), 264-280, 2015
442015
Attractive and facilitating store atmospheric stimuli: validating the scales
G Bhatt, A Sarkar, JG Sarkar
International Journal of Retail & Distribution Management 48 (4), 363-379, 2020
432020
Impact of self‐brand connection on willingness to pay premium: Relevant mediators and moderators
JG Sarkar, S Sreejesh, A Sarkar, YK Dwivedi
Psychology & Marketing 38 (11), 1942-1959, 2021
412021
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