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RAHILA AZIZ
RAHILA AZIZ
Department of Management Studies, IIT Roorkee
Verified email at bm.iitr.ac.in
Title
Cited by
Cited by
Year
Brand hate: a literature review and future research agenda
R Aziz, Z Rahman
European Journal of Marketing 56 (7), 2014-2051, 2022
362022
The process of severe brand hate: a conceptual framework
R Aziz, Z Rahman
AMA Winter Academic Conference 34, 2023
2023
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Articles 1–2