| ARTIFICIAL INTELLIGENCE AND ITS APPLICATIONS IN E- COMMERCE – A REVIEW ANALYSIS AND RESEARCH AGENDA AK Kashyap, I Sahu, A Kumar Journal of Theoretical and Applied Information Technology 100 (24), 7347-7365, 2022 | 8 | 2022 |
| Virtual Experiences, Real Consequences: How Virtual Reality Transforms Consumer Behavior in E-Commerce AK Kashyap, I Sahu AI and Emotional Intelligence for Modern Business Management, 254-262, 2023 | | 2023 |
| Transforming Customer Retail Experience in Post Pandemic Era: Role of Technology, Innovation and Customer Psychographics AK Kashyap, A Kumar, I Sahu Shaping the Next Normal: Rebound Reimagine, Reinnovate, Rearchitect, 91, 2022 | | 2022 |
| Leveraging the Potential of Digital Technology to Remove the Barriers in the Path of Women Entrepreneurs AK Kashyap, I Sahu Entrepreneurship Development Institute of India, 2022 | | 2022 |
| Reshaping Customer Retail Experience: Implication of Technology, Innovation and Customer Psychographics AK Kashyap, I Sahu Marketing Strategies and Challenges for Emerging, 1, 0 | | |
Dr. Anil Kumar KashyapAssociate Professor of Marketing, HPKVBS, Central University of Himachal Pradesh, DharamshalaVerified email at hpcu.ac.in
