| Adoption, completion and continuance of MOOCs: A longitudinal study of students’ behavioural intentions KP Gupta, H Maurya Behaviour & information technology 41 (3), 611-628, 2022 | 39 | 2022 |
| Exploring channel conflict in an emerging economy: the small retailer’s perspective Satyam, RK Aithal, RK Aithal, H Maurya, H Maurya International Journal of Retail & Distribution Management 45 (10), 1061-1078, 2017 | 23 | 2017 |
| Factors influencing technology adoption amongst small retailers: insights from thematic analysis RK Aithal, V Choudhary, H Maurya, D Pradhan, DN Sarkar International Journal of Retail & distribution management 51 (1), 81-102, 2023 | 19 | 2023 |
| The role of access convenience of common service centres (CSCs) in the continued use of e-government KP Gupta, H Maurya Digital Policy, Regulation and Governance 22 (5/6), 437-453, 2020 | 12 | 2020 |
| Differences in advertising strategies of service marketers: A content analysis Utkarsh, H Maurya, S Medhavi Services Marketing Quarterly 37 (2), 109-124, 2016 | 12 | 2016 |
| Exploration of country of origin effect in services: A literature driven approach H Maurya, DD Gupta The Marketing Review 15 (3), 311-334, 2015 | 10 | 2015 |
| Distribution Challenges in Emerging Markets: Evaluating Alternate Distribution Strategies for FMCG Firms in Rural India RK Aithal, Satyam, H Maurya Strategic Marketing Issues in Emerging Markets, 51-60, 2018 | 4 | 2018 |
| An exploratory study to understand wholesalers’ responses to the changing retail environment: Evidence from India RK Aithal, Satyam, H Maurya | 1 | 2017 |
| A Review of “Contagious” Jonah Berger. London, UK: Simon & Schuster, 2013, 244 pp. ISBN: 978-1-47111-169-3. List price: Rs. 499. H Maurya Journal of Global Marketing 26 (5), 301-303, 2013 | 1 | 2013 |
| Do Retail Evolution Theories Explain Wholesalers’ Responses in Emerging Economies? Evidence from a Wholesale Market in Northern India RK Aithal, H Maurya, Satyam IIM Kozhikode Society & Management Review, 22779752231170920, 2023 | | 2023 |
| Selling Nano: A Missed Sale? H Maurya, R Aithal SAGE Publications: SAGE Business Cases Originals, 2023 | | 2023 |
| Tjaco Walvis (2010), Branding With Brains: The Science of Getting the Customers to Choose Your Company, Pearson Education Limited, UK, p. 244, Price: Rs. 499 H Maurya Metamorphosis 11 (2), 82-84, 2012 | | 2012 |
