Lisa Scheer
Lisa Scheer
Emma S. Hibbs Distinguished Professor
Verified email at missouri.edu
TitleCited byYear
The effects of perceived interdependence on dealer attitudes
N Kumar, LK Scheer, JBEM Steenkamp
Journal of marketing research, 348-356, 1995
21511995
The effects of supplier fairness on vulnerable resellers
N Kumar, LK Scheer, JBEM Steenkamp
Journal of marketing research 32 (1), 54-65, 1995
18611995
The effects of trust and interdependence on relationship commitment: A trans-Atlantic study
I Geyskens, JBEM Steenkamp, LK Scheer, N Kumar
International journal of Research in Marketing 13 (4), 303-317, 1996
17441996
From market driven to market driving
N Kumar, L Scheer, P Kotler
European management journal 18 (2), 129-142, 2000
5712000
Customer loyalty to whom? Managing the benefits and risks of salesperson-owned loyalty
RW Palmatier, LK Scheer, JBEM Steenkamp
Journal of marketing research 44 (2), 185-199, 2007
5622007
The effect of influence type and performance outcomes on attitude toward the influencer
LK Scheer, LW Stern
Journal of Marketing Research 29 (1), 128-142, 1992
4011992
Interdependence, punitive capability, and the reciprocation of punitive actions in channel relationships
N Kumar, LK Scheer, JBEM Steenkamp
Journal of Marketing Research 35 (2), 225-235, 1998
3811998
Use of relationship marketing programs in building customer-salesperson and customer-firm relationships: Differential influences on financial outcomes
RW Palmatier, LK Scheer, MB Houston, KR Evans, S Gopalakrishna
International Journal of Research in Marketing 24 (3), 210-223, 2007
2622007
Trust at different organizational levels
E Fang, RW Palmatier, LK Scheer, N Li
Journal of Marketing 72 (2), 80-98, 2008
2542008
Reactions to perceived inequity in US and Dutch interorganizational relationships
LK Scheer, N Kumar, JBEM Steenkamp
Academy of Management Journal 46 (3), 303-316, 2003
2282003
Achieving relationship marketing effectiveness in business-to-business exchanges
RW Palmatier, LK Scheer, KR Evans, TJ Arnold
Journal of the Academy of Marketing Science 36 (2), 174-190, 2008
2182008
Incorporating perceived risk into models of consumer deal assessment and purchase intent
CM Wood, LK Scheer
ACR North American Advances, 1996
2041996
Designing successful transorganizational marketing alliances
RS Achrol, LK Scheer, LW Stern
1351990
The effects of supplier capabilities on industrial customers’ loyalty: the role of dependence
LK Scheer, CF Miao, J Garrett
Journal of the Academy of Marketing Science 38 (1), 90-104, 2010
1092010
Steenkamp.(1995). The effects of supplier fairness on vulnerable resellers
N Kumar, L Scheer, EM Jan-Benedict
Journal of Marketing Research 32 (1), 54-65, 0
64
Dependence and interdependence in marketing relationships: Meta-analytic insights
LK Scheer, CF Miao, RW Palmatier
Journal of the Academy of Marketing Science 43 (6), 694-712, 2015
592015
Steenkamp (1995),“
N Kumar, KS Lisa, EM Jan-Benedict
The Effects of Perceived Interdependence on Dealer Attitudes,” Journal of …, 0
52
Business-to-business buying: Challenges and opportunities
R Grewal, GL Lilien, S Bharadwaj, P Jindal, U Kayande, RF Lusch, ...
Customer needs and Solutions 2 (3), 193-208, 2015
462015
Channel design, coordination, and performance: Future research directions
AS Vinhas, S Chatterjee, S Dutta, A Fein, J Lajos, S Neslin, L Scheer, ...
Marketing Letters 21 (3), 223-237, 2010
442010
Culture's impact on the importance of fairness in interorganizational relationships
DJ Lund, LK Scheer, IV Kozlenkova
Journal of International Marketing 21 (4), 21-43, 2013
392013
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