| Measuring attitude toward the brand and purchase intentions N Spears, SN Singh Journal of current issues & research in advertising 26 (2), 53-66, 2004 | 2997 | 2004 |
| Enhancing helping behavior: An integrative framework for promotion planning N Bendapudi, SN Singh, V Bendapudi Journal of marketing 60 (3), 33-49, 1996 | 1049 | 1996 |
| An examination of different explanations for the mere exposure effect X Fang, S Singh, R Ahluwalia Journal of consumer research 34 (1), 97-103, 2007 | 461 | 2007 |
| Efficient theory development and factor retention criteria: Abandon the ‘eigenvalue greater than one’criterion VH Patil, SN Singh, S Mishra, DT Donavan Journal of Business Research 61 (2), 162-170, 2008 | 429 | 2008 |
| Web home pages as advertisements SN Singh, NP Dalal Communications of the ACM 42 (8), 91-98, 1999 | 352 | 1999 |
| The effects of length, content, and repetition on television commercial effectiveness SN Singh, CA Cole Journal of Marketing Research 30 (1), 91-104, 1993 | 332 | 1993 |
| Feeling and liking responses to television programs: An examination of two explanations for media-context effects JP Murry Jr, JL Lastovicka, SN Singh Journal of consumer research 18 (4), 441-451, 1992 | 313 | 1992 |
| Recognition versus recall as measures of television commercial forgetting SN Singh, ML Rothschild, GA Churchill Jr Journal of marketing research 25 (1), 72-80, 1988 | 312 | 1988 |
| Recognition as a measure of learning from television commercials SN Singh, ML Rothschild Journal of Marketing Research 20 (3), 235-248, 1983 | 221 | 1983 |
| Parallel analysis engine to aid determining number of factors to retain [Computer software] VH Patil, SN Singh, S Mishra, DT Donavan | 203 | 2007 |
| Arousal and advertising effectiveness SN Singh, GA Churchill Jr Journal of Advertising 16 (1), 4-40, 1987 | 175 | 1987 |
| Effects of employees’ positive affective displays on customer loyalty intentions: An emotions-as-social-information perspective Z Wang, SN Singh, YJ Li, S Mishra, M Ambrose, M Biernat Academy of Management Journal 60 (1), 109-129, 2017 | 154 | 2017 |
| The odd-ending price justification effect: the influence of price-endings on hedonic and utilitarian consumption J Choi, YJ Li, P Rangan, P Chatterjee, SN Singh Journal of the Academy of Marketing Science 42, 545-557, 2014 | 118 | 2014 |
| Understanding web home page perception SN Singh, N Dalal, N Spears European Journal of Information Systems 14, 288-302, 2005 | 115 | 2005 |
| Does your ad have too many pictures? SN Singh, VP Lessig, D Kim, R Gupta, MA Hocutt Journal of Advertising Research 40 (1-2), 11-27, 2000 | 103 | 2000 |
| “You Lost Me at Hello”: How and when accent-based biases are expressed and suppressed Z Wang, AD Arndt, SN Singh, M Biernat, F Liu International Journal of Research in Marketing 30 (2), 185-196, 2013 | 97 | 2013 |
| The intensifying effects of exciting television programs on the reception of subsequent commercials SN Singh, JC Hitchon Psychology & Marketing 6 (1), 1-31, 1989 | 90 | 1989 |
| Enhancing memory of television commercials through message spacing SN Singh, S Mishra, N Bendapudi, D Linville Journal of Marketing Research 31 (3), 384-392, 1994 | 86 | 1994 |
| Using the theory of signal detection to improve ad recognition testing SN Singh, GA Churchill Jr Journal of Marketing Research 23 (4), 327-336, 1986 | 84 | 1986 |
| Related burnout among faculty in higher education SN Singh, S Mishra, D Kim Psychological Reports 83 (2), 463-473, 1998 | 82 | 1998 |
