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Atul Kumar
Atul Kumar
Other namesDr. Atul Kumar, A. Kumar, Atul Kumar PhD
Dr. D. Y. Patil B-School, Pune, India
Verified email at iima.ac.in - Homepage
Title
Cited by
Cited by
Year
Comparative study of regressor and classifier with decision tree using modern tools
JS Kushwah, A Kumar, S Patel, R Soni, A Gawande, S Gupta
Materials Today: Proceedings 56, 3571-3576, 2022
672022
HRM 4.0: High on Expectations
A Kumar
International Journal of Enhanced Research in Educational Development 6 (1 …, 2018
36*2018
Marketing Tactics in Times of Covid-19
A Kumar, A Gawande, V Brar
Vidyabharati International Interdisciplinary Research Journal 11 (2), 263-266, 2020
312020
Changing Trends of Hospitality Industry: Emergence of Millennials and Gen Z as Future Customers and their Influence on the Hospitality Industry
A Ramgade, A Kumar
Vidyabharati International Interdisciplinary Research Journal 12 (01), 336-342, 2021
282021
Features of Marketing Resilience
A Kumar, A Gawande, V Brar
Vidyabharati International Interdisciplinary Research Journal 11 (1), 250-253, 2020
282020
Impact of Social Distancing on Marketing Communication
A Kumar, A Gawande, V Brar
Vidyabharati International Interdisciplinary Research Journal 11 (2), 267-270, 2020
272020
Study of Impact of The Covid-19 Outbreak on Digital Payment in India
C Chaudhari, A Kumar
Vidyabharati International Interdisciplinary Research Journal 12 (02), 99-102, 2021
262021
Significance of effective HRM practices in organized retail sector - A literature review
A Kumar, V Brar, V Wadajkar
International Journal of Enhanced Research in Educational Development 7 (1 …, 2019
252019
An efficient approach of product recommendation system using NLP technique
AK Sharma, B Bajpai, R Adhvaryu, SD Pankajkumar, PP Gordhanbhai, ...
Materials Today: Proceedings 80, 3730-3743, 2023
242023
Neuro-Marketing: Opportunities and Challenges in India
A Kumar, A Gawande, V Brar
Vidyabharati International Interdisciplinary Research Journal 10 (2), 214-217, 2020
242020
The changing buying behavior of customers in organized retail sector of Pune city
A Kumar
International Journal of Research in Social Sciences 2 (1), 247-263, 2012
242012
Intrinsic reward system & motivation: A study of management teachers perspective
A Kumar, Vinaydeep
International Journal of Human Resource Management and Research 2 (4), 33-44, 2012
22*2012
Depicting the Prototype Change in Rural Consumer Behaviour: An Empirical Survey on Online Purchase Intention
I Ghosal, B Prasad, MP Behera, A Kumar
Paradigm 25 (2), 161-180, 2021
212021
Service Portfolio Analysis of Banking Sector: A Comparative Study
A Kumar, J Joshi, J Saxena
MERC Global’s International Journal of Management 6 (4), 180-187, 2018
212018
Digital Marketing and Role of Blockchain in Digital Marketing Industry
A Kumar, V Brar
International Journal of All Research Education and Scientific Methods 6 (12 …, 2018
202018
A Study of Significant Characteristics of E-payment Regime in India
A Kumar
MERC Global's International Journal of Management 7 (Special Issue 1), 168-174, 2019
192019
Quality complacency in Indian higher education institutions between the second and third cycles of accreditation
A Kumar, A Gawande, S Raibagkar
Quality Assurance in Education 30 (4), 431-445, 2022
182022
Impact of Sales Promotion on Customer Purchase Intention with respect to Organized Retail Industry
A Kumar, J Joshi, V Brar
International Journal for Research in Engineering Application & Management 5 …, 2019
182019
Retailing Strategy: Products & Customer Services Perspective
A Kumar, V Brar
LAP LAMBERT Academic Publishing 1, 1-444, 2016
182016
Performance Management Through the Balanced Scorecard Approach by the South African Revenue Service
A Kumar, V Brar, C Chaudhari, SS Raibagkar
Public Organization Review, 2022
172022
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