| A Qualitative Investigation of Shopping Behavior of Customers at Bottom of the Pyramid BR Sharma, N Gupta Journal of Global Marketing, 1-20, 2021 | 12 | 2021 |
| Ethics in retailing: Perceptions of consumers RD Sharma, BR Sharma Saaransh: Journal of Management 1 (1), 43-55, 2009 | 9 | 2009 |
| Legal provisions and ethical values in retail sector: Study of convenience goods RD Sharma, BR Sharma Arash: A Journal of ISMDR 1 (1), 1-9, 2011 | 8 | 2011 |
| Managing Retail Service Quality During COVID-19 BR Sharma, A Sharma Managing the impact of COVID-19 on financial service industry 1 (1), 70-78, 2020 | 6 | 2020 |
| Exploring retailer-manufacturer ethical relationships RD Sharma, BR Sharma Journal of Supply Chain Management Systems 2 (2), 19, 2013 | 6 | 2013 |
| Legal and ethical orientation of Indian retailers RD Sharma, BR Sharma International Journal of Business Ethics in Developing Economies 1 (2), 24, 2012 | 5 | 2012 |
| DON’T MISS THE FOREST FOR THE TREES: MANAGING CUSTOMER SATISFACTION, TRUST AND LOYALTY IN RETAILING DURING COVID-19 BR Sharma Measuring the Impact of,COVID-19 on Financial Services Industry. 1 (1), 29-40, 2020 | 4 | 2020 |
| Edifying retailer-wholesaler ethical relationship: A basis for good governance in retail sector BR Sharma Journal of Commerce and Accounting Research 4 (3), 22-28, 2015 | 4 | 2015 |
| Differences in perception of wholesalers about retailers ethical behaviour BR Sharma Drishtikon: A Management Journal 5 (1), 2014 | 4 | 2014 |
| Regulatory bodies perceived retailing ethics BR Sharma Journal of Supply Chain Management Systems 4 (4), 38-44, 2015 | 3 | 2015 |
| Ethical marketing leadership: A dyad approach BR Sharma, N Sharma International Journal on Leadership 2 (2), 45, 2014 | 3 | 2014 |
| EXPLORING CUSTOMER-CENTRIC MARKETING CAPABILITIES, TRUST, SATISFACTION, AND RETENTION IN RETAIL BUSINESS. BR Sharma, A Sharma Journal of Commerce & Accounting Research 10 (3), 13-24, 2021 | 2 | 2021 |
| Impact of COVID-19 on Tourism & Hospitality Sector in Union Territory of Ladakh BR Sharma, R Dolkar Managing the Impact of COVID-19 on Financial Services Industry. Publisher …, 2020 | 2 | 2020 |
| Learning strategic orientation for enhancing business performance SK Sudan, BR Sharma International Journal of Knowledge Management and Practices 3 (1), 27-32, 2015 | 2 | 2015 |
| Exploring the impact of retailing ethics on customer satisfaction BR Sharma, RD Sharma Metamorphosis, Indian Institute of Management, Lucknow, Sage Publication 13 …, 2014 | 2 | 2014 |
| An empirical assessment of demographic divergence in managing customer value A Sharma, A Aima, BR Sharma Journal of Organization & Human Behavior 4, 71-79, 2015 | 1 | 2015 |
| Ethical Marketing as a Tool for Developing Customer Relations: An Empirical Analysis N Sharma, BR Sharma International Journal on Customer Relations 2 (2), 26, 2014 | 1 | 2014 |
| Early Bird Catches the Worm: Exploring Promotional Capability of Retailers BR Sharma, A Sharma Promotional Practices and Perspectives from Emerging Markets, 78-102, 2022 | | 2022 |
| Service Innovation: Review & Synthesis C Sonia, BR Sharma Changing Dimensions of Contemporary Tourism 1, 2020 | | 2020 |
| AMELIORATING SERVICE QUALITY AND DELIVERY DURING COVID-19 BR Sharma, N Gupta Managing the Impact of COVID-19 in Financial Services Industry 1, 111-122, 2020 | | 2020 |
R. D. SharmaUniversity of Rhode Island (USA), University of Jammu, Jammu, Noida International UniversityVerified email at doonuniversity.ac.in
