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Priya Grover
Priya Grover
Associate Professor, Symbiosis International Deemed University,Symbiosis Centre for Management
Verified email at scmsnoida.ac.in
Title
Cited by
Cited by
Year
Understanding adoption factors of over-the-top video services among millenial consumers
S Dasgupta, P Grover
International Journal of Computer Engineering & Technology (IJCET) 10 (1), 61-71, 2019
992019
Impact of digital strategies on consumer decision journey: special
S Dasgupta, P Grover
Academy of Marketing Studies Journal 23 (1), 2019
322019
An Analytical Study oif Effect of Family Income and Size on Per Capita Household Solid Waste Generation in Developing Countries
P Grover, P Singh
American Research Institute for Policy Development 3 (1), 127-143, 2014
282014
Analyzing role of social media in consumer decision making for purchase of auto brands in India
P Grover, RK Mandan
International Journal of Management 8 (1), 73-83, 2017
182017
Role of social media in promotion of green school initiatives by government green schools in India
R Verma, P Grover
Journal of Public Affairs, 2021
112021
Critically evaluating SWIFT’s strategy as a monopoly in the fintech business
S Dasgupta, P Grover
International Journal of Innovative Technology and Exploring Engineering 8 …, 2019
72019
Analyzing market feasibility of residential green buildings in Tier-II cities in India
P Grover
IOSR Journal of Business and Management (IOSR-JBM) 17 (3), 62-69, 2015
52015
Impact of brand equity on the top-of-mind awareness (TOMA) in FMCG sector with special reference to toothpaste category
S Dasgupta, P Grover
International Journal of Research in IT & Management 7 (3), 20-30, 2017
2*2017
Student’s Perception of Chat GPT
P Singh, N Phutela, P Grover, D Sinha, S Sinha
2023 International Conference on Electrical, Communication and Computer …, 2023
12023
Metaverse as a Platform for Student Engagement in MOOCs (Massive Open Online Courses)
PG Nidhi Phutela
2023 8th International Conference on Communication and Electronics Systems …, 2023
12023
Role of power distance phenomena in blended learning in higher education post-Covid-19
B Wadhwa, P Grover, S Dasgupta, A Uppal
Cardiometry, 343-350, 2022
12022
Start-up marketing strategies in India
MA Ramesh, P Grover, S Dasgupta
Emerald Publishing Limited, 2019
12019
From Green Schools to Green Universities: Going Green in a Soup!
P Grover, R Verma
Start-up Marketing Strategies in India, 97-118, 2019
12019
Optimizing millennial consumer engagement with mood analysis
S Dasgupta, P Grover
IGI Global, 2018
12018
Efficiency Boost and Adoption: Robotic Process Automation in Accountancy
K Jangir, V Sharma, M Gupta, P Grover, S Taneja
Robo-Advisors in Management, 90-103, 2024
2024
Metaverse and Students Engagement–Instructors' Perspective
P Grover, N Phutela, W Guess
2023 IEEE Pune Section International Conference (PuneCon), 1-6, 2023
2023
A Jerky Ride Without Destination: Case Study of Tourism Industry
P Grover, S Dasgupta
Globsyn Management Journal 14 (1/2), 113-133, 2020
2020
A Conceptual Study Of The Factors Necessary For Making Smart Cities In India Healthy And Livable
P Grover
Think India Journal 22 (14), 4258-4270, 2019
2019
Understanding the role of Corporate Social Responsibility in Consumer Psychology: A case study of Keen Footwear, Rothy’s Shoes, Supra Footwear and Toms Shoes
S Dasgupta, P Grover
Think India Journal 22 (14), 3437-3444, 2019
2019
About the Book
MA Ramesh, P Grover, S Dasgupta
2019
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