| ‘My store my brand’ – a critical review of online and offline private label brands in India R Pangriya, R Kumar, M International Journal of Indian Culture and Business Management 16 (2), 223-244, 2018 | 11 | 2018 |
| Effect of Impulse Buying on Socioeconomic Factors and Retail Categories M Rupesh, Kumar, AGV Narayanan Indian Journal of Marketing 46 (9), 24-34, 2016 | 11 | 2016 |
| A Study of Consumers' Attitude Towards Online Private Label Brands Using the Tri - Component Model R Pangriya, R Kumar, M Indian Journal of Marketing 48 (5), 32-42, 2018 | 10 | 2018 |
| Pester Power and Advertisements Influence on Purchase of Food Products in a Convenience Store R Kumar M, S Kunal Asian Journal of Management 8 (2), 204-214, 2017 | 9 | 2017 |
| Factors Affecting the Performance of Private Label Brands in Indian Online Market: an Assessment of Reliability and Validity P Ruchita, M Rupesh, Kumar Asian Journal of Management 7 (3), 223-230, 2016 | 5 | 2016 |
| Ambient air quality monitoring and modeling in Coimbatore city S Sadheesh, M Kumar, AP SK Indian journal of Environmental protection IJEP 39 (6), 524-530, 2019 | 4 | 2019 |
| Store Choice: Understanding the Shoppers' Preference in Selecting an Apparel Multi- Brand Outlet M Rupesh, Kumar, AGV Narayanan The IUP Journal of Marketing Management 15 (1), 2016 | 4 | 2016 |
| Assessing the Loyalty of Shoppers of Attire Multi - Brand Outlets : A Research Study R Kumar M, AGV Narayanan Indian Journal of Marketing 47 (9), 7-22, 2017 | 2 | 2017 |
| Whether Shoppers of Tier I City are aware about Multi-Brand Outlets? M Rupesh, Kumar, AGV Narayanan Asian Journal of Management 7 (3), 176-184, 2016 | 1 | 2016 |
| A study on identifying the factors influencing the Purchase decision of Private label brands in apparel stores considering Utilitarian and Hedonic needs Ragothaman, K Rupesh Wesleyan Journal of Research 25 (14), 78, 2022 | | 2022 |
| Factors to be considered by the Multi-Speciality hospitals for patient retention in Bangalore R Kumar, R D Wesleyan Journal of Research 14 (1), 118 - 130, 2021 | | 2021 |
| Identifying Cultural Factors Affecting the Consumer Buying Behaviour in Retail Industry R Aman, S Nikitha, M Diya, M Rupesh, Kumar TEST Engineering and Management 82 (1), 477-491, 2020 | | 2020 |
| A Study on Employee Satisfaction with Reference To Meghana Apparel Industries Ltd Baikampady, Mangalore M Kumar Sdm college of Business Management, 2020 | | 2020 |
| Utilization of Multi-Brand Outlets by Apparel Shoppers K M, Rupesh Asia Pacific Journal of Marketing and Management Review 4 (8), 2015 | | 2015 |
| Knowledge about Multi-Brand Outlets with special reference to Clothing Industry at Coimbatore city K M, Rupesh, AGV Narayanan The International Journal of Business & Management 3 (1), 100-103, 2015 | | 2015 |
| Shoppers Appeal towards Apparel MBOs with influence of ISD (In-Store Display) on Shopping K M, Rupesh, AGV Narayanan Elk Asia Pacific Journal of Marketing and Retail Management 6 (3), 1-12, 2015 | | 2015 |
| Problems at Apparel MBOs (Multi - Brand Outlets) R Kumar, AGV Narayanan RJSSM - Research Journal of Social Science and Management 5 (2), 191-199, 2015 | | 2015 |
| A study on reasons to choose MBOs for shopping with special reference to Ready to Wear Industry in Coimbatore city R Kumar, AGV Narayanan Asia Pacific Journal of Marketing & Management Review 4 (1), 68-74, 2015 | | 2015 |
| A study on troubles faced by the customers at MBOs (Multi-Brand Outlets) with special reference to Garment Industry in Coimbatore city R Kumar, AGV Narayanan Intercontinental Journal of Marketing Research Review 2 (12), 37-45, 2014 | | 2014 |
| A Study on Buyers Pleasure Regarding Multi-Brand Outlets with Special Reference to Apparel Industry in Coimbatore City R Kumar, AGV Narayanan European Journal of Economics, Finance and Administrative Sciences 48, 53-63, 2012 | | 2012 |
Ruchita PangriyaAssistant Professor, Soban Singh Jeena University, Uttarakhand
