Alka Maurya
Alka Maurya
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IPL: Birth of cricketainment: A case study on sports marketing by board of control for cricket in India
A Maurya
Available at SSRN 1353725, 2009
Spirituality in Indian organizations
G Singh, A Maurya, V Jain
Managing VUCA Through Integrative Self-Management, 171-181, 2017
US China Trade War: Opportunities for India
A Maurya, 2018
Laying the table from the cloud during Lockdown: Impact of Covid crisis on Cloud Kitchens in India
A Maurya, G Subramaniam, S Dixit
2021 2nd International Conference on Computation, Automation and Knowledge …, 2021
Promoting Export of Crochet Laces from India: Role of Export Promotion Council of Handicrafts
A Maurya, S Singh
FIIB Business Review 6 (4), 20-24, 2017
Social Media Marketing and Purchase Behavior of Millennials: A Systematic Literature Review
J Kumar, S Dixit, A Maurya, A Gupta
Integrating New Technologies In International Business, 281-291, 2022
Geographic Information Systems for an Intelligent Geo-Location Based Value Delivery Model
M Maurya, S Dixit, N Zaidi, A Maurya
2021 International Conference on Technological Advancements and Innovations …, 2021
Pandemics and their “New Normal” (full text available at
SI Alka Maurya
COVID 19 : Strategies for a New Normal, 2021
Life Cycle Of An Economy: Glimpses Of Boom And Slump In India’s Economic Growth
A Maurya, V Jain
Quit India To New India: History And Society, 164, 2021
Swiss Giant vs. Swadeshi Pride a Case Study on Strategic Launch of Patanjali Atta Noodles
A Maurya
Maurya Alka, Jain Venus, Swiss Giant vs. Swadeshi Pride, A case study on …, 2019
A case study on Rural Marketing Strategies of MNCs using 6E framework in India and Indonesia
A Maurya
International Journal of Applied Business and International Management …, 2019
Disruption of globalisation
GR Singh Gurinder, Maurya Alka
CV. Tirta Buana Global Expansion in Construction Consultancy
I Ghosh, K Mubarrok
International Journal of Asian Business Review (IJABR) 1 (1), 2018
A Case Study of Rural Marketing Strategies of MNCs in India and Indonesia
A Maurya
Journal of International Conference Proceedings (JICP) 1 (1), 2018
➢ Globalization: Opportunities For Emerging Economies, Ocean Publishing House (2018), ISBN No. 978-93-86330-20-8 (Edited Book))
MA Singh Gurinder, Goel Richa
Celebrating Tenfold Virtue: An analysis of celebration of virtue in Jainism
V Jain, A Maurya
Centre for Asian Studies, University of Kelaniya, Sri Lanka, 2017
Swiss Giant vs. Swadeshi Pride, A case study on strategic launch of Patanjali Atta Noodles
M Alka, J Veenus
International Journal of Strategic Management 3, 2017
➢ Role of Historical Monuments in export of services from India
M Alka
Historical Monuments: History, Culture, Heritage and Beyond 1, 2017
Influence of Religion in International Trade
M Alka
Religion : Thy Relevance 1, 2017
Aquaculture : A strategic initiative of Indian marine industry to gain the share of global fish and fisheries trade
M Alka
Holistic Research Perspectives - Issues & Challenges 2, 17, 2017
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