On music’s potential to convey meaning in film: A systematic review of empirical evidence AK Herget Psychology of Music 49 (1), 21-49, 2021 | 49 | 2021 |
Development and testing of an instrument to determine Musical Fit in audio–visual advertising AK Herget, H Schramm, P Breves Musicae Scientiae 22 (3), 362-376, 2018 | 32 | 2018 |
The influence of different levels of musical fit on the efficiency of audio-visual advertising AK Herget, P Breves, H Schramm Musicae Scientiae 26 (1), 3-23, 2022 | 30 | 2022 |
Identifying opportunities to optimize the music in TV commercials: A systematic content analysis P Breves, AK Herget, H Schramm Journal of Current Issues & Research in Advertising 41 (1), 88-103, 2020 | 17 | 2020 |
Well-known and unknown music as an emotionalizing carrier of meaning in film AK Herget Media Psychology 24 (3), 385-412, 2021 | 14 | 2021 |
Soundtrack for reality? How to use music effectively in non-fictional media formats AK Herget, J Albrecht Psychology of Music 50 (2), 508-529, 2022 | 9 | 2022 |
Musik in der Werbung B Spangardt, AK Herget, H Schramm Handbuch Musik und Medien: Interdisziplinärer Überblick über die …, 2019 | 8 | 2019 |
Sounds like respect. The impact of background music on the acceptance of gay men in audio-visual advertising AK Herget, F Bötzl Frontiers in psychology 12, 645533, 2021 | 5 | 2021 |
“People Help the People”: Der Einfluss von Musik mit prosozialem Text in sozialen Werbespots AK Herget, L Gunnermann Yearbook of Music Psychology 29, 1-20, 2020 | 1 | 2020 |
Emotionsquelle, Bedeutungsträger, Taktgeber? Zur Wirksamkeit von Hintergrundmusik in audiovisuellen Medienformaten AK Herget Universität Würzburg, 2021 | | 2021 |
Commentary on: The Power of Sound Design in a Moving Picture by Kock and Louven AK Herget Empirical Musicology Review 13 (3-4), 155-157, 2018 | | 2018 |
Musical Fit in Audio-Visual Advertising Instrument AK Herget, H Schramm, P Breves Musicae Scientiae, 0 | | |