| Strategic brand management: Building, measuring, and managing brand equity KL Keller, MG Parameswaran, I Jacob Pearson Education India, 2010 | 24908 | 2010 |
| Building Brand Value: Five steps to building powerful brands MG Parameswaran Tata McGraw-Hill Education, 2006 | 39 | 2006 |
| FCB Ulka Brand Building Advertising: Concepts and Cases MG Parameswaran Tata McGraw-Hill Education, 2001 | 31 | 2001 |
| Nawabs Nudes Noodles - India Through 50 Years of Advertising A Parameswaran | 8 | 2016 |
| For God's Sake - An Adman on the Business of Religion A Parameswaran | 8 | 2014 |
| Ride the Change: A Perspective on the Changing Indian Consumer, Market, and Marketing MG Parameswaran Tata McGraw-Hill Education, 2009 | 3 | 2009 |
| SPONGE - Leadership Lessons I Learnt From My Clients A Parameswaran | 2 | 2018 |
| Building powerful brands using consumer research MG Parameswaran McGraw-Hill Publishing, Delhi, 2005 | 2 | 2005 |
| The Not-So-Desperate Housewives of India AMG Parameswaran ACR Asia-Pacific Advances, 2009 | 1 | 2009 |
| Advertising Effectiveness: Examining the Role of Latent Themes on Advertising Success P Satyavageeswaran, MG Parameswaran, S Samu ACR North American Advances, 2016 | | 2016 |
| India 2061 MG Parameswaran, K Medh | | 2011 |
| Draft FCB Ulka Brand Building Advertising - Concepts & Cases Book II MG Parameswaran, K Medh | | 2011 |
| Portrayal of Women in Indian English Print Advertising-A Longitudinal Study of Advertising in Femina Magazine over the last 50 years MG Parameswaran, RK Srivastava ACR Asia-Pacific Advances, 2011 | | 2011 |
