| Creating the futuristic retail experience through experiential marketing: Is it possible? An exploratory study SR Srinivasan, RK Srivastava Journal of Retail & Leisure Property 9, 193-199, 2010 | 186 | 2010 |
| Impact of education on purchase behaviour of luxury brands SR Srinivasan The Business & Management Review 5 (4), 66, 2015 | 24 | 2015 |
| An assessment of departmental store service effectiveness using a modified SERVQUAL approach K Naik, SR Srinivasan Journal of Business and Retail Management Research 9 (2), 27-43, 2015 | 21 | 2015 |
| A study on impact of job role stressors on frontline employee role performance towards the customers K Naik, SR Srinivasan International Journal of Business and Economic Development (IJBED) 4 (1), 2016 | 18 | 2016 |
| Sementing Markets along Multiple Dimentions of Luxury Value: The Case of India RKS Sandeep Bhannot Journal of Promotion Management 22 (1), 25-43, 2016 | 14* | 2016 |
| A study of the Indian apparel market and the consumer purchase behaviour of apparel among management students in Mumbai and Navi Mumbai S Bhanot Management Today 3 (1), 33-42, 2013 | 13 | 2013 |
| Mall Management Opeating in Indian Retail Space HSSR Srinivasan Tata MacGraw Hill 1, 294, 2012 | 12* | 2012 |
| Spiritual tourism and identification of satisfaction among pilgrims—an empirical study NR Vembu, M Sivakumar, S Srinivasan, G Veeramani, S Senthilvel, ... International Journal of Economic Research 14 (4), 497-510, 2017 | 7 | 2017 |
| ESICM LIVES 2016: part two: Milan, Italy. 1–5 October 2016 S Sivakumar, FS Taccone, KA Desai, C Lazaridis, M Skarzynski, ... Intensive Care Medicine Experimental 4, 205-404, 2016 | 6 | 2016 |
| Impact of education on purchase behaviour of luxury brands. Bus SR Srinivasan Manag. Rev 5 (4), 66, 2015 | 5 | 2015 |
| Effect of background music on consumer shopping behavior SR Srinivasan, PN Mukherjee The Business & Management Review 2 (1), 253, 2012 | 5 | 2012 |
| Strategies for retailers during recession SRSSNVS kumar Journal of Business and Retail Management Research JBRMR 5 (2), 94-104, 2011 | 4* | 2011 |
| Strategic Retail Management SR Srinivasan Dreamtech Biztantra 1, 384, 2010 | 4 | 2010 |
| O. and Pauwels, K.(2015). Paths to and off purchase: quantifying the impact of traditional marketing and online consumer activity SR Srinivasan Journal of the Academy of Marketing Science 44 (4), 1-14, 0 | 4 | |
| Real entrepreneurship capital-spiritual capital KR Naik, SR Srinivasan The Business & Management Review 7 (5), 158, 2016 | 2 | 2016 |
| Distinctive Leadership: Moral Identity as Self Identity KR Naik, SR Srinivasan Handbook of Research on Human Resources Strategies for the New Millennial …, 2017 | 1 | 2017 |
| Practice of Organizational Storytelling in Indian B–Schools–A Key to Retention of Knowledge KR Naik, SR Srinivasan | 1 | 2017 |
| Sell-ON: Learning by doing pedagogy at VESIM Business School S Bhardwaj, S Modh, S Srinivasan The Business & Management Review 10 (3), 111-115, 2019 | | 2019 |
| Influence of Social Value on Purchase 0f Luxury Brands Concerning Demographic Variables: Case of India SR Srinivasan, S Bhanot, EJ Hwang 한국유통과학회 학술대회 논문집 2017 (4), 175-179, 2017 | | 2017 |
| Measuring the Association and the Strength of Association between Attitude, Elicited Interest and Actual Purchase of Organic Fruits and Vegetables in Mumbai BR Sharma, SR Srinivasan Journal of Advances in Information Technology Vol 8 (3), 2017 | | 2017 |
