| Creating the futuristic retail experience through experiential marketing: Is it possible? An exploratory study SR Srinivasan, RK Srivastava Journal of Retail & Leisure Property 9, 193-199, 2010 | 194 | 2010 |
| Impact of education on purchase behaviour of luxury brands SR Srinivasan The Business & Management Review 5 (4), 66, 2015 | 26 | 2015 |
| An assessment of departmental store service effectiveness using a modified SERVQUAL approach K Naik, SR Srinivasan Journal of Business and Retail Management Research 9 (2), 27-43, 2015 | 22 | 2015 |
| A study on impact of job role stressors on frontline employee role performance towards the customers K Naik, SR Srinivasan International Journal of Business and Economic Development (IJBED) 4 (1), 2016 | 17 | 2016 |
| A study of the Indian apparel market and the consumer purchase behaviour of apparel among management students in Mumbai and Navi Mumbai S Bhanot Management Today 3 (1), 33-42, 2013 | 15 | 2013 |
| Sementing Markets along Multiple Dimentions of Luxury Value: The Case of India RKS Sandeep Bhannot Journal of Promotion Management 22 (1), 25-43, 2016 | 14* | 2016 |
| Mall Management Opeating in Indian Retail Space HSSR Srinivasan Tata MacGraw Hill 1, 294, 2012 | 13* | 2012 |
| Spiritual tourism and identification of satisfaction among pilgrims—an empirical study NR Vembu, M Sivakumar, S Srinivasan, G Veeramani, S Senthilvel, ... International Journal of Economic Research 14 (4), 497-510, 2017 | 8 | 2017 |
| ESICM LIVES 2016: part two: Milan, Italy. 1–5 October 2016 S Sivakumar, FS Taccone, KA Desai, C Lazaridis, M Skarzynski, ... Intensive Care Medicine Experimental 4, 205-404, 2016 | 6 | 2016 |
| Effect of background music on consumer shopping behavior SR Srinivasan, PN Mukherjee The Business & Management Review 2 (1), 253, 2012 | 6 | 2012 |
| Impact of education on purchase behaviour of luxury brands. Bus SR Srinivasan Manag. Rev 5 (4), 66, 2015 | 5 | 2015 |
| Strategies for retailers during recession SRSSNVS kumar Journal of Business and Retail Management Research JBRMR 5 (2), 94-104, 2011 | 4* | 2011 |
| Strategic Retail Management SR Srinivasan Dreamtech Biztantra 1, 384, 2010 | 4 | 2010 |
| O. and Pauwels, K.(2015). Paths to and off purchase: quantifying the impact of traditional marketing and online consumer activity SR Srinivasan Journal of the Academy of Marketing Science 44 (4), 1-14, 0 | 4 | |
| Real entrepreneurship capital-spiritual capital KR Naik, SR Srinivasan The Business & Management Review 7 (5), 158, 2016 | 2 | 2016 |
| A study on impact of Job role stressors on Frontline employee role performance towards the customers K Naik, SR Srinivasan The Business & Management Review 7 (1), 444, 2015 | 2 | 2015 |
| Distinctive Leadership: Moral Identity as Self Identity KR Naik, SR Srinivasan Handbook of Research on Human Resources Strategies for the New Millennial …, 2017 | 1 | 2017 |
| Practice of Organizational Storytelling in Indian B–Schools–A Key to Retention of Knowledge KR Naik, SR Srinivasan | 1 | 2017 |
| Sell-ON: Learning by doing pedagogy at VESIM Business School S Bhardwaj, S Modh, S Srinivasan The Business & Management Review 10 (3), 111-115, 2019 | | 2019 |
| Influence of Social Value on Purchase 0f Luxury Brands Concerning Demographic Variables: Case of India SR Srinivasan, S Bhanot, EJ Hwang 한국유통과학회 학술대회 논문집 2017 (4), 175-179, 2017 | | 2017 |
