| The effect of cause-related marketing on firm value: a look at Fortune’s most admired all-stars PJ Woodroof, GD Deitz, KM Howie, RD Evans Journal of the Academy of Marketing Science 47, 899-918, 2019 | 78 | 2019 |
| Sponsorship and shareholder value: A re-examination and extension GD Deitz, RD Evans Jr, JD Hansen Journal of Business Research 66 (9), 1427-1435, 2013 | 54 | 2013 |
| Elvis: dead and loving it-The influence of attraction, nostalgia, and risk in dead celebrity attitude formation RD Evans Jr, PM Hart, JE Cicala, DL Sherrell Journal of Management and Marketing Research 3 (1), 1-13, 2010 | 28 | 2010 |
| Digital native or digital immigrant? Using intraorganizational resources to develop technological competence among older employees RD Evans Development and Learning in Organizations: An International Journal 31 (2), 8-9, 2017 | 10 | 2017 |
| Alternative measures of price perceptions: implications for service evaluation models MG Nejad, RD Evans Jr, E Babakus Services Marketing Quarterly 30 (4), 397-417, 2009 | 9 | 2009 |
| Do investors prefer new or existing sponsorship relationships: Evidence from sponsorship interorganizational relationship formation and maintenance on firm stock returns RD Evans Jr, GD Deitz, DL Sherrell, RA Rocco Journal of Marketing Theory and Practice 26 (4), 329-338, 2018 | 6 | 2018 |
| The effects of code-switched advertisements on Hispanic consumers’ attitudes and purchase intentions RD Evans Jr International journal of trends in marketing management, 2016 | 2 | 2016 |
| Effects of Official Sports Sponsorship on Firm Market Liquidity and Risk RD Evans Jr | 1 | 2010 |
| Influence of Store Managers’ Climate of Concern for Employees on FLE Commitment, Customer Word-of-Mouth, and Store Traffic Growth: An Abstract GD Deitz, E Babakus, JD Hansen, T DeCarlo, R Evans Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018 | | 2018 |
| Hold'em or fold'em': Shareholder reaction following the adoption of anti-internet gambling legislation RD Evans Jr Journal of Management and Marketing Research 16, 1, 2014 | | 2014 |
| Consumer, Investor, and Combined Reactions Following Product-Harm Crises RD Evans Jr | | |
| Parker J. Woodroof, George D. Deitz KM Howie, RD Evans | | |
| THE VALUE OF OLYMPIC SPONSORSHIP: GOLD, SILVER, OR BRONZE? RD Evans Jr ISSN 1931-0285 CD ISSN 1941-9589 ONLINE, 155, 0 | | |
| WHERE ARE WE IN THE EVOLUTION OF SALES AND MARKETING TO HISPANICS? A CONSUMER PACKAGED GOODS (CPG) PERSPECTIVE RD Evans Jr, RA Rocco Once Retro Now Novel Again, 53, 0 | | |
| Social, Economic and Hedonic Motivators Behind Gaming Tour Behavior: The Case of the Gambling Grannies RD Evans Jr, JE Cicala, DL Sherrell, AJ Bush | | |
George D. DeitzThe University of Alabama at BirminghamVerified email at uab.edu
