Chung-kue (Jennifer) Hsu
Chung-kue (Jennifer) Hsu
Instructor of Marketing, Virginia Tech
Verified email at vt.edu - Homepage
Title
Cited by
Cited by
Year
An examination on multiple celebrity endorsers in advertising
C Hsu, D McDonald
Journal of Product & Brand Management, 2002
3292002
Celebrity images in magazine advertisements: An application of the visual rhetoric model
MR Stafford, NE Spears, C Hsu
Journal of current issues & research in advertising 25 (2), 13-20, 2003
972003
The role of mood in price promotions
C Hsu, BSC Liu
Journal of Product & Brand Management, 1998
401998
Selling products by selling brand purpose
CKJ Hsu
Journal of Brand Strategy 5 (4), 373-394, 2017
172017
Femvertising: State of the art
CKJ Hsu
Journal of Brand Strategy 7 (1), 28-47, 2018
82018
Selling American beauty to teen girls: A content analysis of female celebrity advertisements in Seventeen
CJ Hsu
Advertising & Society Review 14 (2), 2013
32013
The moderating effects of product type and consumer knowledge on consumers' responses to objective versus subjective information in print persuasive communications
C Hsu
University of Illinois at Urbana-Champaign, 1998
31998
The celebrity endorser and product images: To be or not to be congruent? Two perspectives from match-up hypothesis and mandler's model
C Hsu, C Motley, J Kwon
American Marketing Association. Conference Proceedings 10, 204, 1999
21999
The ‘borrowed interest’appeal: Brands riding the wave of popular events and memes in the digital age
CKJ Hsu
Journal of Brand Strategy 7 (3), 258-270, 2018
12018
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