| Appraisal of literature on customer experience in tourism sector: review and framework A Adhikari, S Bhattacharya Current Issues in Tourism 19 (4), 296-321, 2016 | 177 | 2016 |
| Online Review Helpfulness: Role of Qualitative Factors A Agnihotri, S Bhattacharya Psychology & Marketing 33 (11), 1006-1017, 2016 | 170 | 2016 |
| Determinants of export intensity in emerging markets: An upper echelon perspective A Agnihotri, S Bhattacharya Journal of World Business 50 (4), 687-695, 2015 | 132 | 2015 |
| Eco-innovation for environment and waste prevention S Sumrin, S Gupta, Y Asaad, Y Wang, S Bhattacharya, P Foroudi Journal of Business Research 122, 627-639, 2021 | 93 | 2021 |
| CEO narcissism and internationalization by Indian firms A Agnihotri, S Bhattacharya Management International Review 59, 889-918, 2019 | 58 | 2019 |
| Endorsement Effectiveness of Celebrities versus Social Media Influencers in the Materialistic Cultural Environment of India A Agnihotri, S Bhattacharya Journal of International Consumer Marketing 33 (3), 280-302, 2021 | 45 | 2021 |
| The Market Value Of Celebrity Endorsement: Evidence from India Reveals Factors That Can Influence Stock-Market Returns A Agnihotri, S Bhattacharya Journal of Advertising Research 58 (1), 65-74, 2018 | 44 | 2018 |
| Unethical consumer behavior: The role of institutional and socio-cultural factors A Agnihotri, S Bhattacharya Journal of Consumer Marketing 36 (1), 124-135, 2019 | 39 | 2019 |
| Internationalization, related party transactions, and firm ownership structure: Empirical evidence from an emerging market A Agnihotri, S Bhattacharya Research in International Business and Finance 48, 340-352, 2019 | 38 | 2019 |
| Communicating CSR practices–Role of internationalization of emerging market firms A Agnihotri, S Bhattacharya Journal of Marketing Communications 25 (4), 365-384, 2019 | 36 | 2019 |
| Corporate Name Change and the Market Valuation of Firms: Evidence from an Emerging Market A Agnihotri, S Bhattacharya International Journal of the Economics of Business 24 (1), 73-90, 2017 | 32 | 2017 |
| CEO narcissism and myopic management A Agnihotri, S Bhattacharya Industrial Marketing Management 97, 145-158, 2021 | 21 | 2021 |
| Whistleblowing policy disclosure: evidence from an Indian emerging market A Agnihotri, S Bhattacharya Corporate Governance 15 (5), 678-692, 2015 | 21 | 2015 |
| The Relative Effectiveness Of Endorsers: The Identity Badge of CEOs and Founders Versus the Attractiveness of Celebrities A Agnihotri, S Bhattacharya Journal of Advertising Research 59 (3), 357-369, 2019 | 17 | 2019 |
| Are multiple brand endorsements economically effective? A Agnihotri, S Bhattacharya, S Prasad VK Journal of Product & Brand Management 27 (5), 523-533, 2018 | 15 | 2018 |
| Examining social media engagement through health-related message framing in different cultures A Agnihotri, S Bhattacharya, N Yannopoulou, MJ Liu Journal of Business Research 152, 349-360, 2022 | 13 | 2022 |
| Chatbots’ effectiveness in service recovery A Agnihotri, S Bhattacharya International Journal of Information Management 76, 102679, 2023 | 10 | 2023 |
| CSR fit and organizational attractiveness for job applicants A Agnihotri, S Bhattacharya International Journal of Organizational Analysis 30 (6), 1712-1727, 2022 | 9 | 2022 |
| Congruent versus incongruent branding for emerging market firms A Agnihotri, S Bhattacharya Journal of International Consumer Marketing 33 (2), 226-237, 2021 | 9 | 2021 |
| International acquisitions and emerging market firms' performance—a structural contingency perspective A Agnihotri, S Bhattacharya Thunderbird International Business Review 60 (4), 691-698, 2018 | 9 | 2018 |
Natalia YannopoulouProfessor of Marketing, Newcastle University Business SchoolVerified email at ncl.ac.uk
