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Dr Richa Saxena
Dr Richa Saxena
Assistant Professor Marketing, Narsee Monjee Institute of Management Studies, Mumbai
Verified email at nmims.edu
Title
Cited by
Cited by
Year
Gamification: Increasing electronic word of mouth in tourism
M Meenakshy, R Saxena, M Srivastava
SCMS Journal of Indian Management 17 (4), 51-62, 2020
42020
On-demand online video streaming services: a bibliometric analysis and future research agenda
RK Saxena
Communication Research and Practice 9 (4), 394-407, 2023
12023
WORK-LIFE BALANCE WHEN WORK MEETS HOME
MRK Saxena, SA Menon
12021
Sports analytics: Indian premier league scheduling problem
R Saxena, R Kanwal, S Jain, S Gandhi, S Soni
Asian Journal of Multidimensional Research (AJMR) 8 (8), 42-50, 2019
12019
Operations analytics: Call center optimization
RK Saxena, S Aggarwal, A Aggarwal
Asian Journal of Multidimensional Research (AJMR) 7 (7), 161-172, 2018
12018
User Perception of Service Quality, Privacy, and Satisfaction for Online Video Streaming Platforms in India
MRK Saxena, DS Menon
International Journal of Engineering Research & Technology (IJERT) 10 (9 …, 2021
2021
Content Wars for Excellence in Online Streaming Platforms in India: Comparative Analysis of Netflix and Amazon Prime Video
R Saxena, S Menon
JOURNAL OF EDUCATION: RABINDRABHARATI UNIVERSITY 23 (8(II)), 28-35, 2021
2021
Perceptual mapping of online video streaming platform in India
RK Saxena, S Menon
Asian Journal of Research in Marketing 10 (4), 15-24, 2021
2021
An online relationship between consumer trends and food in its various avatars
R Michael, RK Saxena
IIMS Journal of Management Science 11 (2), 120-138, 2020
2020
Optimization of the top order of the Indian test cricket team
R Saxena, R Agarwal, R Varma, S Sethi, P Upadhyay, P Chaudhary
Asian Journal of Multidimensional Research (AJMR) 7 (11), 152-159, 2018
2018
Impact of Television Advertising on Social Awareness of Children
RK Saxena, S Goel, S Raiyani, S Jain, S Agarwal, S Thakur
Asian Journal of Multidimensional Research (AJMR) 7 (7), 173-184, 2018
2018
Effective Railway Planning Through Operations Research
PRS Vaibhav Bansal, Vaishnavi Kumar, Vedansh Chopra, Vedant Jain
International Journal of Innovative Science and Research Technology 2 (11 …, 2017
2017
Applications of Operations Research: Earth Observing Satellites
SBRS Sarthak Surya, Shivangi Gupta, Shivani Raipat
Imperial Journal of Interdisciplinary Research (IJIR) 3 (10), 577-585, 2017
2017
Disaster Management: Managing the Calamities Through Operations Research
SG Prof. Richa Saxena, Rakshit Kandhari, Rishabh Singh, Rohan Patne, Romil Mehta
International Journal of Innovative Science and Research Technology 2 (10 …, 2017
2017
Application of Operations Research In National Defence Services
NG Richa Saxana, Kirti Bhatnagar, Kunal Mehta, Mayank Mahajan, Mehr Gupta
International Journal of Innovative Science and Research Technology 2 (10 …, 2017
2017
Risk Management and Profit Maximization in Capital Markets
AM Prof. Richa Saxena, Anirudh Vishwanatham, Alisha Kumar, Anuj Doshi, Aman ...
International Journal of Innovative Science and Research Technology 2 (10 …, 2017
2017
Effectiveness of Internet Advertising
R Saxena
Shodhaditya 1 (2), 64-70, 2014
2014
Retail Service Gap Analysis
R Saxena
UGC National Conference on Effect of Globalization on India's Service Sector …, 2012
2012
Brand Bets: Unveiling the Marketing Magic Behind Online Gambling's Success
RK Saxena, K Sejpal, K Chheda, K Baid, I Akkapeddi, M Mundhra
Consumer Intention and the Role of eWOM in the Movie Industry
RK Saxena, A Phukon, A Goyal
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