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Tapan Kumar Panda
Tapan Kumar Panda
Distingished Professor & Pro Vice Chancellor, KIIT University
Verified email at kiit.ac.in - Homepage
Title
Cited by
Cited by
Year
Social and environmental sustainability model on consumers’ altruism, green purchase intention, green brand loyalty and evangelism
TK Panda, A Kumar, S Jakhar, S Luthra, JA Garza-Reyes, I Kazancoglu, ...
Journal of Cleaner production 243, 118575, 2020
3452020
Do altruistic and egoistic values influence consumers’ attitudes and purchase intentions towards eco-friendly packaged products? An empirical investigation
G Prakash, S Choudhary, A Kumar, JA Garza-Reyes, SAR Khan, ...
Journal of Retailing and Consumer Services 50, 163-169, 2019
2822019
Creating Customer Lifetime Value Through Effective CRM in Financial Services Industry
TK Panda
Journal of Services Research 2 (02), 157-171, 2002
2022002
Does emotional appeal work in advertising? The rationality behind using emotional appeal to create favorable brand attitude
TK Panda, TK Panda, K Mishra
IUP Journal of Brand Management 10 (2), 07-23, 2013
1562013
Marketing management: Text and cases Indian context
TK Panda
Excel Books India; Taxmann 3, 855, 2009
115*2009
Consumer response to brand placements in films: Role of brand congruity and modality of presentation in bringing attitudinal change among consumers with special reference to …
TK Panda
South Asian Journal of Management 11 (04), 07-25, 2003
1152003
The Role of Tangibility in Service Quality and its Impact on External Customer Satisfaction: A Comparative Study of Hospital and Hospitality Sectors
TK Panda, S Das
IUP Journal of Marketing Management 13 (4), 53-69, 2014
882014
Effectiveness of product placements in Indian films and its effects on brand memory and attitude with special reference to Hindi films
TK Panda
The ICFAI Journal of Marketing Management, 42-56, 2004
752004
Do human critical success factors matter in adoption of sustainable manufacturing practices? An influential mapping analysis of multi-company perspective
J Ahuja, TK Panda, S Luthra, A Kumar, S Choudhary, JA Garza-Reyes
Journal of Cleaner Production 239, 2019
732019
Search engine marketing: Does the knowledge discovery process help Online retailers?
TK Panda
IUP Journal of Knowledge Management 11 (3), 56-66, 2013
422013
Customer Orientation in Designing Mutual Fund Products: An Analytical Approach to Indian Market Preferences
TK Panda, NP Tripathy
The ICFAI Journal of Applied Finance 7 (04), 20-28, 2001
422001
Sectorial adoption analysis of cloud computing by examining the dissatisfier landscape
EK Iyer, A Krishnan, G Sareen, TK Panda
Electronic Journal of Information Systems Evaluation 16 (3), 212-220, 2013
282013
Entrepreneurial success and risk perception among small-scale entrepreneurs of Eastern India
TK Panda
The Journal of Entrepreneurship 11 (2), 173-190, 2002
252002
Handbook of Research on Advanced Data Mining Techniques and Applications for Business Intelligence
SK Trivedi, S Dey, A Kumar, TK Panda
IGI Global, 2017
212017
Sales and Distribution Management
TK Panda, S Sahadev
Oxford University Press, 2005
21*2005
Entrepreneurial Success: Key indicator analysis in Indian context
TK Panda
South Asian Management: Challenges in the New Millennium, 430-450, 2001
212001
Effects of Service Quality and Salesperson Characteristics on Consumer Trust and Relationship Commitment: An Empirical Study on Insurance Buyers in India
TK Panda
Vision: The Journal of Business Perspective 17 (4), 285-292, 2013
182013
A mindful path to the COVID-19 pandemic: an approach to promote physical distancing behavior
S Kumar, TK Panda, A Behl, A Kumar
International Journal of Organizational Analysis, 2020
172020
Anti-dumping Retaliation: A Common Threat to International Trade
A Debapriya, TK Panda
Global Business Review 7 (2), 297-311, 2006
172006
Analysis of Dissatisfiers That Inhibit Cloud Computing Adoption Across Multiple Customer Segments
EK Iyer, A Krishnan, G Sareen, TK Panda
Proceedings of the European Conference on Information Management …, 2013
162013
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