Beth Cianfrone
Beth Cianfrone
Associate Professor of Sports Administration, Georgia State University
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TitleCited byYear
Differential effects of television commercials, athlete endorsements, and venue signage during a televised action sports event
BA Cianfrone, JJ Zhang
Journal of Sport Management 20 (3), 322-344, 2006
Effectiveness of in-game advertisements in sport video games: An experimental inquiry on current gamers
BA Cianfrone, GT Trail, JJ Zhang, RJ Lutz
International Journal of Sport Communication 1 (2), 195-218, 2008
Analysing the effects of advertising type and antecedents on attitude towards advertising in sport
G Bennett, M Ferreira, Y Tsuji, R Siders, B Cianfrone
International Journal of Sports Marketing and Sponsorship 8 (1), 56-75, 2006
Virtual advertising and brand awareness
B Cianfrone, G Bennett, R Siders, Y Tsuji
International Journal of Sport Management and Marketing 1 (4), 289-310, 2006
The effectiveness of social media marketing: The impact of Facebook status updates on a campus recreation event
KS Bayne, BA Cianfrone
Recreational Sports Journal 37 (2), 147-159, 2013
The use of student-athlete likenesses in sport video games: An application of the right of publicity
BA Cianfrone, TA Baker III
J. Legal Aspects Sport 20, 35, 2010
Dimensions of motivation associated with playing sport video games: Modification and extension of the Sport Video Game Motivation Scale
BA Cianfrone, JJ Zhang, Y Jae Ko
Sport, Business and Management: An International Journal 1 (2), 172-189, 2011
Consumer expectations of market demand variables of an NFL expansion team
JJ Zhang, D Connaughton, M Ellis, J Braunstein, B Cianfrone, C Vaughn
Issues in Contemporary Athletics 1, 15-39, 2006
The impact of gamer motives, consumption, and in-game advertising effectiveness: A case study of football sport video games
BA Cianfrone, JJ Zhang
International Journal of Sport Communication 6 (3), 325-347, 2013
Identifying key market demand factors associated with high school basketball tournaments
BA Cianfrone, JJ Zhang, B Pitts, KK Byon
An importance–performance analysis of media activities associated with WNBA game consumption
JJ Zhang, ETC Lam, BA Cianfrone, RK Zapalac, S Holland, ...
Sport Management Review 14 (1), 64-78, 2011
Is It Still “In the Game”, or Has Amateurism Left the Building? NCAA Student-Athletes’ Perceptions of Commercial Activity and Sports Video Games
A Kaburakis, DA Pierce, BA Cianfrone, AL Paule
Journal of Sport Management 26 (4), 295-308, 2012
An examination of the relationships among personal values, team identification, product involvement, product attributes, and purchase intention of licensed team merchandise
L Lee, Don, Cianfrone, Beth A., Byon, Kevin
International Journal of Sport Management 11, 517-540, 2010
Formulating a questionnaire for marketing studies of professional basketball game attendance: A review of literature
JJ Zhang, DP Connaughton, CE Byrd, BA Cianfrone, KW Byon, DH Kim
Sport marketing in the new millennium, 193-212, 2007
Sport coaching and management
JJ Zhang, BA Cianfrone, P Sun
Introduction to physical education, exercise science, sport and recreation …, 2011
The influence of motives and consumption of sport video games on sponsorship effectiveness
BA Cianfrone
Dissertation Abstracts International 68 (09), 2007
Sport video game sponsorships and in-game advertising
BA Cianfrone, JJ Zhang
Digital sport for performance enhancement and competitive evolution …, 2009
Effectiveness of sport video games in game advertising: An experimental inquiry on current gamers
BA Cianfrone, JJ Zhang, GT Trail, RJ Lutz
International Journal of Sport Communication 1 (2), 195-218, 2008
Conceptualizing and Measuring the Use of Student-Athlete Likeness in EA’s NCAA Football
TA Baker, KK Byon, BA Cianfrone, J Grady
Journal of Sport Management 28 (3), 281-294, 2014
Examining the body of scholarship in sport management: a content analysis of the European Sport Management Quarterly
B Pitts, K Danylchuk, J Quarterman, B Cianfrone
Sport Management International Journal 10 (2), 45-72, 2014
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