Beth Cianfrone
Beth Cianfrone
Associate Professor of Sports Administration, Georgia State University
Verified email at
Cited by
Cited by
Differential effects of television commercials, athlete endorsements, and venue signage during a televised action sports event
BA Cianfrone, JJ Zhang
Journal of Sport Management 20 (3), 322-344, 2006
Effectiveness of in-game advertisements in sport video games: An experimental inquiry on current gamers
BA Cianfrone, GT Trail, JJ Zhang, RJ Lutz
International Journal of Sport Communication 1 (2), 195-218, 2008
Analysing the effects of advertising type and antecedents on attitude towards advertising in sport.
G Bennett, M Ferreira, R Siders, Y Tsuji, B Cianfrone
International Journal of Sports Marketing & Sponsorship 8 (1), 2006
The use of student-athlete likenesses in sport video games: An application of the right of publicity
BA Cianfrone, TA Baker III
J. Legal Aspects Sport 20, 35, 2010
Virtual advertising and brand awareness
B Cianfrone, G Bennett, R Siders, Y Tsuji
International Journal of Sport Management and Marketing 1 (4), 289-310, 2006
The effectiveness of social media marketing: The impact of Facebook status updates on a campus recreation event
KS Bayne, BA Cianfrone
Recreational Sports Journal 37 (2), 147-159, 2013
Dimensions of motivation associated with playing sport video games
BA Cianfrone, JJ Zhang, YJ Ko
Sport, Business and Management: An International Journal, 2011
Consumer expectations of market demand variables of an NFL expansion team
JJ Zhang, DP Connaughton, MH Ellis, JR Braunstein, B Cianfrone, ...
Issues in Contemporary Athletics 1, 15-39, 2006
The impact of gamer motives, consumption, and in-game advertising effectiveness: A case study of football sport video games
BA Cianfrone, JJ Zhang
International Journal of Sport Communication 6 (3), 325-347, 2013
Identifying key market demand factors associated with high school basketball tournaments
BA Cianfrone, JJ Zhang, B Pitts, KK Byon
An importance–performance analysis of media activities associated with WNBA game consumption
JJ Zhang, ETC Lam, BA Cianfrone, RK Zapalac, S Holland, ...
Sport Management Review 14 (1), 64-78, 2011
Is It Still “In the Game”, or Has Amateurism Left the Building? NCAA Student-Athletes’ Perceptions of Commercial Activity and Sports Video Games
A Kaburakis, DA Pierce, BA Cianfrone, AL Paule
Journal of Sport Management 26 (4), 295-308, 2012
Sport coaching and management
JJ Zhang, BA Cianfrone, P Sun
Introduction to physical education, exercise science, sport and recreation …, 2011
Formulating a questionnaire for marketing studies of professional basketball game attendance: A review of literature
JJ Zhang, DP Connaughton, CE Byrd, BA Cianfrone, KW Byon, DH Kim
Sport marketing in the new millennium, 193-212, 2007
An examination of the relationships among personal values, team identification, product involvement, product attributes, and purchase intention of licensed team merchandise
L Lee, Don, Cianfrone, Beth A., Byon, Kevin
International Journal of Sport Management 11, 517-540, 2010
Sport video game sponsorships and in-game advertising
BA Cianfrone, JJ Zhang
Digital sport for performance enhancement and competitive evolution …, 2009
Effectiveness of sport video games in game advertising: An experimental inquiry on current gamers
BA Cianfrone, JJ Zhang, GT Trail, RJ Lutz
International Journal of Sport Communication 1 (2), 195-218, 2008
The influence of motives and consumption of sport video games on sponsorship effectiveness
BA Cianfrone
Dissertation Abstracts International 68 (09), 2007
A market segmentation analysis of Historically Black College and University “Classic” attendees
BA Cianfrone, BG Pitts, JJ Zhang, C Byrd, DD Drane
Presentation at the, 2010
Understanding organizational and public perspectives on stadium redevelopment through social media: A case study of Georgia State University’s “new” stadium
GM McGehee, AA Marquez, BA Cianfrone, T Kellison
International Journal of Sport Communication 11 (2), 261-285, 2018
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