Beth Cianfrone
Beth Cianfrone
Associate Professor of Sports Administration, Georgia State University
Verified email at gsu.edu
Title
Cited by
Cited by
Year
Differential effects of television commercials, athlete endorsements, and venue signage during a televised action sports event
BA Cianfrone, JJ Zhang
Journal of Sport Management 20 (3), 322-344, 2006
90*2006
Effectiveness of in-game advertisements in sport video games: An experimental inquiry on current gamers
BA Cianfrone, GT Trail, JJ Zhang, RJ Lutz
International Journal of Sport Communication 1 (2), 195-218, 2008
602008
Analysing the effects of advertising type and antecedents on attitude towards advertising in sport.
G Bennett, M Ferreira, R Siders, Y Tsuji, B Cianfrone
International Journal of Sports Marketing & Sponsorship 8 (1), 2006
382006
The use of student-athlete likenesses in sport video games: An application of the right of publicity
BA Cianfrone, TA Baker III
J. Legal Aspects Sport 20, 35, 2010
302010
Virtual advertising and brand awareness
B Cianfrone, G Bennett, R Siders, Y Tsuji
International Journal of Sport Management and Marketing 1 (4), 289-310, 2006
302006
The effectiveness of social media marketing: The impact of Facebook status updates on a campus recreation event
KS Bayne, BA Cianfrone
Recreational Sports Journal 37 (2), 147-159, 2013
29*2013
Dimensions of motivation associated with playing sport video games
BA Cianfrone, JJ Zhang, YJ Ko
Sport, Business and Management: An International Journal, 2011
252011
Consumer expectations of market demand variables of an NFL expansion team
JJ Zhang, DP Connaughton, MH Ellis, JR Braunstein, B Cianfrone, ...
Issues in Contemporary Athletics 1, 15-39, 2006
212006
The impact of gamer motives, consumption, and in-game advertising effectiveness: A case study of football sport video games
BA Cianfrone, JJ Zhang
International Journal of Sport Communication 6 (3), 325-347, 2013
172013
Identifying key market demand factors associated with high school basketball tournaments
BA Cianfrone, JJ Zhang, B Pitts, KK Byon
152015
An importance–performance analysis of media activities associated with WNBA game consumption
JJ Zhang, ETC Lam, BA Cianfrone, RK Zapalac, S Holland, ...
Sport Management Review 14 (1), 64-78, 2011
132011
Is It Still “In the Game”, or Has Amateurism Left the Building? NCAA Student-Athletes’ Perceptions of Commercial Activity and Sports Video Games
A Kaburakis, DA Pierce, BA Cianfrone, AL Paule
Journal of Sport Management 26 (4), 295-308, 2012
102012
Sport coaching and management
JJ Zhang, BA Cianfrone, P Sun
Introduction to physical education, exercise science, sport and recreation …, 2011
92011
Formulating a questionnaire for marketing studies of professional basketball game attendance: A review of literature
JJ Zhang, DP Connaughton, CE Byrd, BA Cianfrone, KW Byon, DH Kim
Sport marketing in the new millennium, 193-212, 2007
92007
An examination of the relationships among personal values, team identification, product involvement, product attributes, and purchase intention of licensed team merchandise
L Lee, Don, Cianfrone, Beth A., Byon, Kevin
International Journal of Sport Management 11, 517-540, 2010
82010
Sport video game sponsorships and in-game advertising
BA Cianfrone, JJ Zhang
Digital sport for performance enhancement and competitive evolution …, 2009
62009
Effectiveness of sport video games in game advertising: An experimental inquiry on current gamers
BA Cianfrone, JJ Zhang, GT Trail, RJ Lutz
International Journal of Sport Communication 1 (2), 195-218, 2008
62008
The influence of motives and consumption of sport video games on sponsorship effectiveness
BA Cianfrone
Dissertation Abstracts International 68 (09), 2007
62007
A market segmentation analysis of Historically Black College and University “Classic” attendees
BA Cianfrone, BG Pitts, JJ Zhang, C Byrd, DD Drane
Presentation at the, 2010
52010
Understanding organizational and public perspectives on stadium redevelopment through social media: A case study of Georgia State University’s “new” stadium
GM McGehee, AA Marquez, BA Cianfrone, T Kellison
International Journal of Sport Communication 11 (2), 261-285, 2018
42018
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