Identifying and analyzing touchpoints for building a higher education brand M Khanna, I Jacob, N Yadav Journal of Marketing for Higher Education 24 (1), 122-143, 2014 | 244 | 2014 |
Factors influencing online buying behavior of college students: A qualitative analysis V Jadhav, M Khanna The Qualitative Report 21 (1), 1-15, 2016 | 193 | 2016 |
Attribution analysis of luxury brands: An investigation into consumer-brand congruence through conspicuous consumption I Jacob, M Khanna, KA Rai Journal of Business Research 116, 597-607, 2020 | 94 | 2020 |
Promoting business school brands through alumni (past customers)-analyzing factors influencing their brand resonance M Khanna, I Jacob, A Chopra Journal of Promotion Management 25 (3), 337-353, 2019 | 35 | 2019 |
Destination Branding: Tracking Brand India. M Khanna Synergy (0973-8819) 9 (1), 2011 | 30 | 2011 |
Impact of relational collectivism on impulse buying for others M Khanna, M Karandikar International Journal of Indian Culture and Business Management 7 (4), 589-604, 2013 | 21 | 2013 |
Marketing of higher education institutes through the creation of positive learning experiences–analyzing the role of teachers’ caring behaviors M Khanna, I Jacob, A Chopra Journal of Marketing for Higher Education 34 (1), 116-135, 2024 | 20 | 2024 |
Beyond poverty: A study of diffusion & adoption of feminine hygiene products among low income group women in Mumbai I Jacob, M Khanna, N Yadav Procedia-Social and Behavioral Sciences 148, 291-298, 2014 | 18 | 2014 |
Possession Attachment toward Global Brands: How the “World of Barbie” is Shaping the Mindsets of Millennial Girls U Wagner, I Jacob, M Khanna, KA Rai Journal of International Consumer Marketing 33 (4), 434-451, 2021 | 16 | 2021 |
Technology adoption and continuance of MOOCs: A systematic literature review, synthesis and future research agenda J Shah, M Khanna, H Patel Journal of Content, Community and Communication 14 (7), 106-132, 2021 | 13 | 2021 |
A demographic study of online buying behavior among college students in Mumbai, India V Jadhav, M Khanna South Asian Journal of Management 24 (4), 11-34, 2017 | 9 | 2017 |
College students’ online buying behavior: a focus group study V Jadhav, M Khanna Journal of Business and Management 18 (6), 21-24, 2016 | 8 | 2016 |
What determines MOOC success? Validation of MOOC satisfaction continuance model J Shah, M Khanna Vision, 09722629221131386, 2022 | 7 | 2022 |
Determining the post-adoptive intention of millennials for MOOCs: an information systems perspective J Shah, M Khanna Information Discovery and Delivery 52 (2), 243-260, 2024 | 5 | 2024 |
Extending information system success model with customer experience: A MOOC system evaluation J Shah, M Khanna, R Deshpande Business Perspectives and Research, 22785337221092836, 2022 | 5 | 2022 |
Applying SERVQUAL model to hearing and speech impaired staff in the fine-dine SME sector for assessing service outcomes I Jacob, M Khanna, KA Rai Journal of Strategic Marketing, 1-15, 2022 | 2 | 2022 |
Analyzing factors that influence brand resonance among alumni (as past customers) to develop brand equity for higher education brands M Khanna, I Jacob, A Chopra Global Marketing Conference, 385-385, 2018 | 2 | 2018 |
A Study on Factors Influencing MOOC Adoption and Usage among the Millennials J Shah, M Khanna BUSINESS RESEARCH AND INNOVATION 323, 2021 | 1 | 2021 |
Is Selfless Service to Society a Sustainable Concept? The Case of a Street School in Mumbai M Khanna Non-Profit Organisations, Volume III: Society, Sustainability and …, 2024 | | 2024 |
COMPARISON OF SELECTED MODES OF PUBLIC PASSENGER TRANSPORTATION IN THE TWIN CITIES OF MUMBAI AND STUTTGART D Hartel, M Khanna, U Satyendra FORUM VIEWS 13 (4), 14-17, 2024 | | 2024 |