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MONICA KHANNA
MONICA KHANNA
K J Somaiya Institute of Management, Somaiya Vidyavihar University
Verified email at somaiya.edu
Title
Cited by
Cited by
Year
Identifying and analyzing touchpoints for building a higher education brand
M Khanna, I Jacob, N Yadav
Journal of Marketing for Higher Education 24 (1), 122-143, 2014
2442014
Factors influencing online buying behavior of college students: A qualitative analysis
V Jadhav, M Khanna
The Qualitative Report 21 (1), 1-15, 2016
1932016
Attribution analysis of luxury brands: An investigation into consumer-brand congruence through conspicuous consumption
I Jacob, M Khanna, KA Rai
Journal of Business Research 116, 597-607, 2020
942020
Promoting business school brands through alumni (past customers)-analyzing factors influencing their brand resonance
M Khanna, I Jacob, A Chopra
Journal of Promotion Management 25 (3), 337-353, 2019
352019
Destination Branding: Tracking Brand India.
M Khanna
Synergy (0973-8819) 9 (1), 2011
302011
Impact of relational collectivism on impulse buying for others
M Khanna, M Karandikar
International Journal of Indian Culture and Business Management 7 (4), 589-604, 2013
212013
Marketing of higher education institutes through the creation of positive learning experiences–analyzing the role of teachers’ caring behaviors
M Khanna, I Jacob, A Chopra
Journal of Marketing for Higher Education 34 (1), 116-135, 2024
202024
Beyond poverty: A study of diffusion & adoption of feminine hygiene products among low income group women in Mumbai
I Jacob, M Khanna, N Yadav
Procedia-Social and Behavioral Sciences 148, 291-298, 2014
182014
Possession Attachment toward Global Brands: How the “World of Barbie” is Shaping the Mindsets of Millennial Girls
U Wagner, I Jacob, M Khanna, KA Rai
Journal of International Consumer Marketing 33 (4), 434-451, 2021
162021
Technology adoption and continuance of MOOCs: A systematic literature review, synthesis and future research agenda
J Shah, M Khanna, H Patel
Journal of Content, Community and Communication 14 (7), 106-132, 2021
132021
A demographic study of online buying behavior among college students in Mumbai, India
V Jadhav, M Khanna
South Asian Journal of Management 24 (4), 11-34, 2017
92017
College students’ online buying behavior: a focus group study
V Jadhav, M Khanna
Journal of Business and Management 18 (6), 21-24, 2016
82016
What determines MOOC success? Validation of MOOC satisfaction continuance model
J Shah, M Khanna
Vision, 09722629221131386, 2022
72022
Determining the post-adoptive intention of millennials for MOOCs: an information systems perspective
J Shah, M Khanna
Information Discovery and Delivery 52 (2), 243-260, 2024
52024
Extending information system success model with customer experience: A MOOC system evaluation
J Shah, M Khanna, R Deshpande
Business Perspectives and Research, 22785337221092836, 2022
52022
Applying SERVQUAL model to hearing and speech impaired staff in the fine-dine SME sector for assessing service outcomes
I Jacob, M Khanna, KA Rai
Journal of Strategic Marketing, 1-15, 2022
22022
Analyzing factors that influence brand resonance among alumni (as past customers) to develop brand equity for higher education brands
M Khanna, I Jacob, A Chopra
Global Marketing Conference, 385-385, 2018
22018
A Study on Factors Influencing MOOC Adoption and Usage among the Millennials
J Shah, M Khanna
BUSINESS RESEARCH AND INNOVATION 323, 2021
12021
Is Selfless Service to Society a Sustainable Concept? The Case of a Street School in Mumbai
M Khanna
Non-Profit Organisations, Volume III: Society, Sustainability and …, 2024
2024
COMPARISON OF SELECTED MODES OF PUBLIC PASSENGER TRANSPORTATION IN THE TWIN CITIES OF MUMBAI AND STUTTGART
D Hartel, M Khanna, U Satyendra
FORUM VIEWS 13 (4), 14-17, 2024
2024
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