| Identifying and analyzing touchpoints for building a higher education brand M Khanna, I Jacob, N Yadav Journal of Marketing for Higher Education 24 (1), 122-143, 2014 | 231 | 2014 |
| Factors influencing online buying behavior of college students: A qualitative analysis V Jadhav, M Khanna The Qualitative Report 21 (1), 1-15, 2016 | 177 | 2016 |
| Attribution analysis of luxury brands: An investigation into consumer-brand congruence through conspicuous consumption I Jacob, M Khanna, KA Rai Journal of Business Research 116, 597-607, 2020 | 81 | 2020 |
| Promoting business school brands through alumni (past customers)-analyzing factors influencing their brand resonance M Khanna, I Jacob, A Chopra Journal of Promotion Management 25 (3), 337-353, 2019 | 29 | 2019 |
| Destination Branding: Tracking Brand India. M Khanna Synergy (0973-8819) 9 (1), 2011 | 28 | 2011 |
| Impact of relational collectivism on impulse buying for others M Khanna, M Karandikar International Journal of Indian Culture and Business Management 7 (4), 589-604, 2013 | 21 | 2013 |
| Beyond poverty: A study of diffusion & adoption of feminine hygiene products among low income group women in Mumbai I Jacob, M Khanna, N Yadav Procedia-Social and Behavioral Sciences 148, 291-298, 2014 | 18 | 2014 |
| Marketing of higher education institutes through the creation of positive learning experiences–analyzing the role of teachers’ caring behaviors M Khanna, I Jacob, A Chopra Journal of Marketing for Higher Education, 1-20, 2021 | 17 | 2021 |
| Technology adoption and continuance of MOOCs: A systematic literature review, synthesis and future research agenda J Shah, M Khanna, H Patel Journal of Content, Community and Communication 14 (7), 106-132, 2021 | 10 | 2021 |
| A demographic study of online buying behavior among college students in Mumbai, India V Jadhav, M Khanna South Asian Journal of Management 24 (4), 11-34, 2017 | 9 | 2017 |
| Possession Attachment toward Global Brands: How the “World of Barbie” is Shaping the Mindsets of Millennial Girls U Wagner, I Jacob, M Khanna, KA Rai Journal of International Consumer Marketing 33 (4), 434-451, 2021 | 8 | 2021 |
| College students’ online buying behavior: a focus group study V Jadhav, M Khanna Journal of Business and Management 18 (6), 21-24, 2016 | 7 | 2016 |
| What determines MOOC success? Validation of MOOC satisfaction continuance model J Shah, M Khanna Vision, 09722629221131386, 2022 | 4 | 2022 |
| Extending information system success model with customer experience: A MOOC system evaluation J Shah, M Khanna, R Deshpande Business Perspectives and Research, 22785337221092836, 2022 | 2 | 2022 |
| Analyzing factors that influence brand resonance among alumni (as past customers) to develop brand equity for higher education brands M Khanna, I Jacob, A Chopra Global Marketing Conference, 385-385, 2018 | 2 | 2018 |
| A Study on Factors Influencing MOOC Adoption and Usage among the Millennials J Shah, M Khanna BUSINESS RESEARCH AND INNOVATION 323, 2021 | 1 | 2021 |
| Determining the post-adoptive intention of millennials for MOOCs: an information systems perspective J Shah, M Khanna Information Discovery and Delivery 52 (2), 243-260, 2024 | | 2024 |
| Applying SERVQUAL model to hearing and speech impaired staff in the fine-dine SME sector for assessing service outcomes I Jacob, M Khanna, KA Rai Journal of Strategic Marketing, 1-15, 2022 | | 2022 |
| DISTANCED ASSETS-WE OWN IT, BUT WE DON’T : A STUDY OF BRAND–CONSUMER ARCHETYPICAL BEHAVIOR IN THE SHARED ECONOMY ENVIRONMENT I Jacob, K Rai, M Khanna, D Muni, M Shah 2020 Global Marketing Conference at Seoul, 1587-1591, 2020 | | 2020 |
| FROM TOUCH & FEEL TO TOUCHSCREEN SHOPPING OF COLOUR COSMETICS: ANALYZING DRIVERS OF BEHAVIOURAL INTENTION AND LOYALTY AMONG MILLENNIAL WOMEN IN EMERGING ECONOMIES A Chopra, M Khanna, I Jacob Global Marketing Conference, 1496-1497, 2020 | | 2020 |
Isaac JacobK J Somaiya Institute of Management,IndiaVerified email at somaiya.edu
