| IT’S ALL ABOUT BRAND LOVE-EXPRESSING THROUGH PURCHASE INTENTION, BRAND TRUST AND BRAND ATTITUDE K Navaneethakrishnan, AS Sathish Journal of Critical Reviews 7 (4), 2020, 2019 | 25 | 2019 |
| Brand Engagement and Brand Expression in Creating Brand Love. A Study on Mobile Phones K Navaneethakrishnan, AS Satish National Conference on Marketing and Sustainable Development October 13, 14, 2017 | 3 | 2017 |
| IT’S ALL ABOUT BRAND LOVE- EXPRESSING THROUGH PURCHASE INTENTION, BRAND TRUST AND BRAND ATTITUDE N K, AS Sathish Journal of Critical Reviews 7 (Issue 4), 313-318, 2020 | | 2020 |
| Brand Relationship through Brand Reputation and Brand Tribalism with Reference to Apple iPhone Users N K, AS Sathish Journal of Advanced Research in Dynamical and Control Systems 10 (01-Special …, 2018 | | 2018 |
| Understanding the Relationship of Boys and their Bikes: Using Brand Romance, Attitude and Loyalty N K, AS Sathish Nirma University Journal of Business and Management Studies 11 (1 & 2), 67 - 84, 2017 | | 2017 |
| Millennial’s approach towards brand equity using mobile phones and the role of Facebook in building it N K, AS Sathish, D Ashok Man In India 97 (4), 207 - 218, 2017 | | 2017 |
| Understanding the Relationship of Boys and Their Bikes: Using Brand Romance, Attitude, and Loyalty K Navaneethakrishnan, AS Sathish Nirma University Journal of Business and Management Studies 35 (1), 67, 2016 | | 2016 |
| Boys And Their Bikes: Studying The Relationship Using Brand Romance, Brand Attitude, And Brand Loyalty K Navaneethakrishnan, AS Sathish | | |
sathish arumbi saravananProfessorVerified email at vit.ac.in
sathish arumbi saravananProfessorVerified email at vit.ac.in