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Mahim Sagar
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Determinants of organic food consumption. A systematic literature review on motives and barriers
S Kushwah, A Dhir, M Sagar, B Gupta
Appetite 143, 104402, 2019
4622019
Understanding consumer resistance to the consumption of organic food. A study of ethical consumption, purchasing, and choice behaviour
S Kushwah, A Dhir, M Sagar
Food Quality and Preference 77, 1-14, 2019
3012019
Ethical consumption intentions and choice behavior towards organic food. Moderation role of buying and environmental concerns
S Kushwah, A Dhir, M Sagar
Journal of Cleaner Production 236, 117519, 2019
2842019
Performance measurement and management frameworks: Research trends of the last two decades
N Yadav, M Sagar
Business Process Management Journal 19 (6), 947-971, 2013
2172013
Integrated risk management in agriculture: an inductive research
S Singla, M Sagar
The Journal of Risk Finance 13 (3), 199-214, 2012
702012
Cognitive bias in salespersons in specialty drug selling of pharmaceutical industry
S Wasuja, M Sagar, Sushil
International Journal of Pharmaceutical and Healthcare Marketing 6 (4), 310-335, 2012
672012
Ethical Positioning Index (EPI): An innovative tool for differential brand positioning
M Sagar, R Khandelwal, A Mittal, D Singh
Corporate Communications: An International Journal 16 (2), 124-138, 2011
512011
Revisiting performance measurement and management: deriving linkages with strategic management theories
N Yadav, Sushil, M Sagar
International Journal of Business Performance Management 15 (2), 87-105, 2014
502014
Effectiveness of cause‐related marketing for differential positioning of market entrant in developing market: An exploratory study in Indian context
D Shree, A Gupta, M Sagar
International Journal of Nonprofit and Voluntary Sector Marketing 22 (2), e1573, 2017
412017
Modeling strategic performance management of automobile manufacturing enterprises: An Indian context
N Yadav, S -, M Sagar
Journal of Modelling in Management 10 (2), 198-225, 2015
392015
Factors affecting customer loyalty in cloud computing: A customer defection-centric view to develop a void-in-customer loyalty amplification model
M Sagar, S Bora, A Gangwal, P Gupta, A Kumar, A Agarwal
Global Journal of Flexible Systems Management 14, 143-156, 2013
352013
Modified total interpretive structural modeling of marketing flexibility factors for Indian telecommunications service providers
A Yadav, M Sagar
Global Journal of Flexible Systems Management 22, 307-330, 2021
332021
Framework of ethical brand positioning: A case study of anchor
M Sagar, D Singh, DP Agrawal
Journal of management research 6 (2), 72-83, 2006
322006
Critical success factors for next generation technical education institutions
S Kashiramka, M Sagar, AK Dubey, A Mehndiratta
Benchmarking: An International Journal 28 (5), 1605-1621, 2021
302021
Consumer confusion: a systematic review and research directions
V Chauhan, M Sagar
Journal of Consumer Marketing 38 (4), 445-456, 2021
282021
Reforms in technical education sector: evidence from World Bank-assisted technical education quality improvement programme in India
A Dubey, A Mehndiratta, M Sagar, S Kashiramka
Higher Education 78, 273-299, 2019
252019
The impact of culture on consumer’s perception of brand identity: Evidences from Gulf countries
S Kushwah, D Shree, S Rezaei, M Sagar
Journal of Islamic Marketing 11 (2), 479-496, 2020
232020
Consumer confusion in healthcare decision-making and choice: a qualitative exploration of patient confusion
V Chauhan, M Sagar
Journal of Marketing Theory and Practice 29 (3), 323-342, 2021
222021
Exploring patient choice in India: A study on hospital selection
V Chauhan, A Sharma, M Sagar
International Journal of Healthcare Management 14 (2), 610-620, 2021
212021
New product selling challenges (key insights in the ICT sector)
A Sharma, M Sagar
Journal of Indian Business Research 10 (3), 291-319, 2018
212018
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Articles 1–20