| Emerging trends in the literature of value co-creation: a bibliometric analysis V Saha, V Mani, P Goyal Benchmarking: An International Journal, 2020 | 180 | 2020 |
| Value co-creation: A Review of Literature and Future Research Agenda V Saha, P Goyal, C Jebarajakirthy Journal of Business and Industrial Marketing, 2022 | 96 | 2022 |
| Inspired and Engaged: Decoding MASSTIGE Value in Engagement M Das, V Saha, A Roy International Journal of Consumer Studies, 2021 | 67 | 2021 |
| Bandwagon vs snob luxuries: Targeting consumers based on uniqueness dominance M Das, M Habib, V Saha, C Jebarajakirthy Journal of Retailing and Consumer Services 61, 2021 | 64 | 2021 |
| “Standing out” and “fitting in”: Understanding Inspiration value of Masstige in an Emerging market context M Das, V Saha, MS Balaji Journal of Product & Brand Management, 2021 | 46 | 2021 |
| Cultural consequences of brands’ masstige: An emerging market perspective M Das, V Saha, C Jebarajakirthy, A Kalai, N Debnath Journal of Business Research 146, 338-353, 2022 | 39 | 2022 |
| How Co-creation Drives the Success of Public Service Initiatives? A Case-study Based Analysis V Saha, P Goyal Journal of Nonprofit & Public Sector Marketing, 2021 | 19 | 2021 |
| How do Value co-creation and E-Engagement enhance E-commerce consumers' Repurchase Intention?: An Empirical Analysis C Jebarajakirthy, V Saha, P Goyal, V Mani Journal of Global Information Management 30 (5), 1-23, 2021 | 18 | 2021 |
| What are the most important consumer decision factors when choosing an airline? An Emerging Economy perspective D Banerji, V Saha, N Singh, R Srivastava Asia Pacific Journal of Marketing and Logistics, 2022 | 15 | 2022 |
| A Study on Consumer Ethnocentrism and Social Comparison in Rural India: Implications for Marketing Strategy. M Das, V Saha South Asian Journal of Management 24 (1), 2017 | 14 | 2017 |
| Can Masstige brands be introduced in the B2B markets? An exploratory study V Saha, M Das, J Paul Industrial Marketing Management, 2023 | 10 | 2023 |
| Being unconventional: The impact of unconventional packaging messages on impulsive purchases M Das, MS Balaji, S Paul, V Saha Psychology & Marketing, 2023 | 7 | 2023 |
| Impact Assessment of Consumer Demographics on Rural Consumers' Ethnocentric Tendencies (CE) and Social Comparison Information (ATSCI) Habits M Das, V Saha Indian Journal of Marketing 48 (8), 2018 | 2 | 2018 |
| Developing a framework of Sustainable Consumption in Retailing Contexts V Saha, C Jebarajakirthy, N Sreen, P Goyal, M Venkatesh, S Deshpande Australasian Marketing Journal, 2023 | 1 | 2023 |
Dr. Manish DasAssistant Professor, Tripura UniversityVerified email at tripurauniv.ac.in
