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Victor Saha
Victor Saha
O. P. Jindal Global University
Verified email at jgu.edu.in
Title
Cited by
Cited by
Year
Emerging trends in the literature of value co-creation: a bibliometric analysis
V Saha, V Mani, P Goyal
Benchmarking: An International Journal, 2020
1862020
Value co-creation: A Review of Literature and Future Research Agenda
V Saha, P Goyal, C Jebarajakirthy
Journal of Business and Industrial Marketing, 2022
1022022
Inspired and Engaged: Decoding MASSTIGE Value in Engagement
M Das, V Saha, A Roy
International Journal of Consumer Studies, 2021
712021
Bandwagon vs snob luxuries: Targeting consumers based on uniqueness dominance
M Das, M Habib, V Saha, C Jebarajakirthy
Journal of Retailing and Consumer Services 61, 2021
692021
“Standing out” and “fitting in”: Understanding Inspiration value of Masstige in an Emerging market context
M Das, V Saha, MS Balaji
Journal of Product & Brand Management, 2021
482021
Cultural consequences of brands’ masstige: An emerging market perspective
M Das, V Saha, C Jebarajakirthy, A Kalai, N Debnath
Journal of Business Research 146, 338-353, 2022
432022
How Co-creation Drives the Success of Public Service Initiatives? A Case-study Based Analysis
V Saha, P Goyal
Journal of Nonprofit & Public Sector Marketing, 2021
192021
What are the most important consumer decision factors when choosing an airline? An Emerging Economy perspective
D Banerji, V Saha, N Singh, R Srivastava
Asia Pacific Journal of Marketing and Logistics, 2022
182022
How do Value co-creation and E-Engagement enhance E-commerce consumers' Repurchase Intention?: An Empirical Analysis
C Jebarajakirthy, V Saha, P Goyal, V Mani
Journal of Global Information Management 30 (5), 1-23, 2021
182021
A Study on Consumer Ethnocentrism and Social Comparison in Rural India: Implications for Marketing Strategy.
M Das, V Saha
South Asian Journal of Management 24 (1), 2017
142017
Can Masstige brands be introduced in the B2B markets? An exploratory study
V Saha, M Das, J Paul
Industrial Marketing Management, 2023
102023
Being unconventional: The impact of unconventional packaging messages on impulsive purchases
M Das, MS Balaji, S Paul, V Saha
Psychology & Marketing, 2023
92023
Impact Assessment of Consumer Demographics on Rural Consumers' Ethnocentric Tendencies (CE) and Social Comparison Information (ATSCI) Habits
M Das, V Saha
Indian Journal of Marketing 48 (8), 2018
22018
Developing a framework of Sustainable Consumption in Retailing Contexts
V Saha, C Jebarajakirthy, N Sreen, P Goyal, M Venkatesh, S Deshpande
Australasian Marketing Journal, 2023
12023
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