| The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities H Kaur, M Paruthi, J Islam, LD Hollebeek Telematics and Informatics 46, 101321, 2020 | 330 | 2020 |
| Satisfaction, trust and loyalty: investigating the mediating effects of commitment, switching costs and corporate image H Kaur, H Soch Journal of Asia Business Studies 12 (4), 361-380, 2018 | 143 | 2018 |
| Are We Satisfied with Incompetent Services? A Scale Development Approach for Service Recovery. N Sabharwal, H Soch, H Kaur Journal of Services Research 10 (1), 2010 | 120 | 2010 |
| Validating antecedents of customer loyalty for Indian cell phone users H Kaur, H Soch Vikalpa 37 (4), 47-62, 2012 | 106 | 2012 |
| Mediating roles of commitment and corporate image in the formation of customer loyalty H Kaur, H Soch Journal of Indian Business Research 5 (1), 33-51, 2013 | 102 | 2013 |
| Scale development and validation for measuring online engagement M Paruthi, H Kaur Journal of Internet Commerce 16 (2), 127-147, 2017 | 85 | 2017 |
| Connecting the dots between brand logo and brand image H Kaur, K Kaur Asia-Pacific Journal of Business Administration 11 (1), 68-87, 2019 | 67 | 2019 |
| Segmenting Generation Y using the Big Five personality traits: understanding differences in fashion consciousness, status consumption and materialism H Kaur, S Anand Young Consumers 19 (4), 382-401, 2018 | 57 | 2018 |
| A content analysis of YouTube political advertisements: evidence from Indian parliamentary elections S Sohal, H Kaur Journal of creative communications 13 (2), 133-156, 2018 | 43 | 2018 |
| Fashion self-congruity: scale development and validation S Anand, H Kaur Journal of Fashion Marketing and Management: An International Journal 22 (2 …, 2018 | 43 | 2018 |
| Actual versus ideal self: An examination of the impact of fashion self congruence on consumer’s fashion consciousness and status consumption tendencies H Kaur, S Anand Journal of Global Fashion Marketing 12 (2), 146-160, 2021 | 27 | 2021 |
| Engaging consumers via online brand communities to achieve brand love and positive recommendations M Paruthi, H Kaur, JU Islam, A Rasool, G Thomas Spanish Journal of Marketing-ESIC 27 (2), 138-157, 2023 | 23 | 2023 |
| Examining the relationships between political advertisements, party brand personality, voter satisfaction and party loyalty H Kaur, S Sohal Journal of Indian Business Research 11 (3), 263-280, 2019 | 23 | 2019 |
| Political brand endorsers, political brand preference, and political brand equity: A mediated moderated model H Kaur, S Sohal Journal of Marketing Communications 28 (1), 3-37, 2022 | 22 | 2022 |
| How organizational climate mediates employee innovative work behavior among food manufacturing industries in COVID-19 pandemic: Implications to business economics and management CH Tan, H Kaur, AAS Mary, MB Baluyot, MADD Jimenez, RJM Ventayen, ... | 15 | 2021 |
| Connecting the dots between brand logo and brand image. Asia-Pacific Journal of Business Administration, 11 (1), 68–87 H Kaur, K Kaur | 15 | 2019 |
| Mobile phone buying decisions among young adults: An empirical study of influencing factors M Tanveer, H Kaur, G Thomas, H Mahmood, M Paruthi, Z Yu Sustainability 13 (19), 10705, 2021 | 13 | 2021 |
| Antecedents and consequences of online engagement: measurement and assessment of reliability H Kaur, M Paruthi IUP Journal of Marketing Management 18 (2), 54-73, 2019 | 11 | 2019 |
| Communicating with voters on YouTube: Content analysis of the relationship between advertisement message characteristics and viewers’ responses S Sohal, H Kaur Management and Labour Studies 44 (1), 17-35, 2019 | 8 | 2019 |
| Investigating the effects of consistent visual identity on social media H Kaur, KR Kaur Journal of Indian Business Research 13 (2), 236-252, 2021 | 7 | 2021 |
Dr. Mandakini ParuthiAssistant Professor, Chaitanya Bharathi Institute of TechnologyVerified email at cbit.ac.in
