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Citations per year
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Cited by
All
Since 2019
Citations
26
26
h-index
2
2
i10-index
1
1
0
18
9
2022
2023
2024
1
17
8
Co-authors
Rajesh Aithal
Marketing Faculty, IIM Lucknow
Verified email at iiml.ac.in
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Dr. Vikram Choudhary
Assistant Professor (Marketing), Goa Institute of Managment
Verified email at gim.ac.in -
Homepage
Small retail
Sales & Distribution
Consumer behavior
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Year
Factors influencing technology adoption amongst small retailers: insights from thematic analysis
RK Aithal, V Choudhary, H Maurya, D Pradhan, DN Sarkar
International Journal of Retail & distribution management 51 (1), 81-102
, 2023
22
2023
Low-cost technologies for Kirana (small) retail: a game changer?
V Choudhary, RK Aithal
IIM Kozhikode Society & Management Review 12 (2), 250-258
, 2023
4
2023
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