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Citations per year
Duplicate citations
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Cited by
All
Since 2019
Citations
102
94
h-index
3
3
i10-index
2
2
0
34
17
2017
2018
2019
2020
2021
2022
2023
2024
1
4
3
6
19
21
33
12
Follow
Supratim Kundu
S P Jain Institute of Management & Research
Verified email at spjimr.org
Marketing Strategy
ECommerce
Firm Performance
Innovation
Diversification
Articles
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Year
Word of mouth: a literature review
S Kundu, CR Rajan
Word of Mouth: A Literature Review (Oct 24, 2016)
, 2016
68
2016
A comparative study of online consumer reviews of Apple iPhone across Amazon, Twitter and MouthShut platforms
S Kundu, S Chakraborti
Electronic Commerce Research, 1-26
, 2020
29
2020
'Word of Mouth': A Review of the Role of Spoken Communication in Influencing Consumer Behaviour
S Kundu
ASBM Journal of Management 11 (2), 78-94
, 2018
3
2018
Consumer Behavior towards Purchase of Green Products vis-a-vis Ayurvedic Products
S Kundu, N Gupta
2
*
Online Consumer Reviews at the Long Tail
S Kundu
International Review of Business and Economics 5 (2), 86-108
, 2021
2021
Consumer Behavior towards Purchase of Green Products vis-a-vis Ayurvedic Products–An Indian Perspective An analysis of urban, educated, middle-class Indian consumers
S Kundu, N Gupta
MARKETING CHALLENGES IN EMERGING MARKETS CONFERENCE PROCEEDINGS 2016
, 2016
2016
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