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Supratim Kundu
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Word of mouth: a literature review
S Kundu, CR Rajan
Word of Mouth: A Literature Review (Oct 24, 2016), 2016
692016
A comparative study of online consumer reviews of Apple iPhone across Amazon, Twitter and MouthShut platforms
S Kundu, S Chakraborti
Electronic Commerce Research, 1-26, 2020
292020
'Word of Mouth': A Review of the Role of Spoken Communication in Influencing Consumer Behaviour
S Kundu
ASBM Journal of Management 11 (2), 78-94, 2018
32018
Consumer Behavior towards Purchase of Green Products vis-a-vis Ayurvedic Products
S Kundu, N Gupta
2*
Online Consumer Reviews at the Long Tail
S Kundu
International Review of Business and Economics 5 (2), 86-108, 2021
2021
Consumer Behavior towards Purchase of Green Products vis-a-vis Ayurvedic Products–An Indian Perspective An analysis of urban, educated, middle-class Indian consumers
S Kundu, N Gupta
MARKETING CHALLENGES IN EMERGING MARKETS CONFERENCE PROCEEDINGS 2016, 2016
2016
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Articles 1–6