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Rituparna Basu
Rituparna Basu
Professor
Verified email at imi-k.edu.in - Homepage
Title
Cited by
Cited by
Year
Effect of eWOM valence on online retail sales
G Roy, B Datta, R Basu
Global Business Review 18 (1), 198-209, 2017
822017
Effect of eWOM stimuli and eWOM response on perceived service quality and online recommendation
G Roy, B Datta, S Mukherjee, R Basu
Tourism Recreation Research 46 (4), 457-472, 2021
572021
Entrepreneurship Education in India: A Critical Assessment and a Proposed Framework
R Basu
Technology Innovation Management Review 4 (8), 5-10, 2014
572014
Trends and future directions in online marketing research
G Roy, B Datta, R Basu
Journal of Internet Commerce 16 (1), 1-31, 2017
562017
Visual merchandising and store atmospherics: An integrated review and future research directions
R Basu, J Paul, K Singh
Journal of Business Research 151, 397-408, 2022
482022
Role of Children in Family Purchase across Indian Parental Clusters
N Sondhi, R Basu
Young Consumers 15 (4), 365-79, 2014
332014
Do apparel store formats matter to Indian shoppers?
R Basu, K K. Guin, K Sengupta
International Journal of Retail & Distribution Management 42 (8), 698-716, 2014
332014
Child socialization practices: Implications for retailers in emerging markets
R Basu, N Sondhi
Journal of Retailing and Consumer Services 21 (5), 797-803, 2014
272014
Antecedents of online purchase intention among ageing consumers
G Roy, R Basu, S Ray
Global Business Review 24 (5), 1041-1057, 2023
212023
Online versus offline: preferred retail choice for premium brand purchase
R Basu, N Sondhi
International Journal of Retail & Distribution Management 49 (10), 1447-1463, 2021
182021
Marketing analytics: The bridge between customer psychology and marketing decision‐making
R Basu, WM Lim, A Kumar, S Kumar
Psychology & Marketing 40 (12), 2588-2611, 2023
172023
Twenty‐five years of consumer vulnerability research: critical insights and future directions
R Basu, A Kumar, S Kumar
Journal of Consumer Affairs 57 (1), 673-695, 2023
152023
Online consumer shopping behaviour: A review and research agenda
K Singh, R Basu
International Journal of Consumer Studies 47 (3), 815-851, 2023
142023
Profiling emerging market investors: A segmentation approach
S Kumar, N Goyal, R Basu
International Journal of Bank Marketing 36 (3), 441-455, 2018
112018
A review of contemporary retail formats in emerging India
R Basu
Indian Journal of Marketing 43 (11), 30-35, 2013
112013
Are they really different? A study on apparel shoppers’ retail format perception in USA and India
R Basu
Global Business Review 16 (1), 123-136, 2015
102015
Effect of eWOM valence on purchase intention: the moderating role of product
G Roy, B Datta, S Mukherjee, R Basu, AK Shrivastava
International Journal of Technology Marketing 15 (2-3), 158-180, 2021
92021
Format Perception of Indian Apparel Shoppers: Case of Single and Multi-Brand Stores.
R Basu, K Sengupta, KK Guin
IUP Journal of Marketing Management 11 (3), 2012
92012
Do eco-labels trigger green product purchase intention among emerging market consumers?
A Kumar, R Basu
Journal of Indian Business Research 15 (3), 466-492, 2023
62023
Visual Merchandising and Impulse Buying Intention Investigating Consumers of Sports Products
K Singh, R Basu
Academy of Marketing Studies Journal 26 (6), 2022
52022
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