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Dr. Anish Yousaf, FHEA
Dr. Anish Yousaf, FHEA
Senior Lecturer, Department of Marketing, Nottingham Business School, Nottingham Trent University
Verified email at ntu.ac.uk - Homepage
Title
Cited by
Cited by
Year
Tourist Motivations to Travel: A Theoretical Perspective into Existing Literature
A Yousaf, I Amin, JAC Santos
Tourism and Hospitality Management 24 (1), 1-16, 2018
232*2018
HOW PRE-ADOPTION EXPECTANCIES SHAPE POST-ADOPTION CONTINUANCE INTENTIONS: AN EXTENDED EXPECTATION-CONFIRMATION MODEL
A Gupta, A Yousaf, A Mishra
International Journal of Information Management, 2020
2012020
Social comparison and continuance intention of smart fitness wearables: An extended expectation confirmation theory perspective
A Gupta, N Dhiman, A Yousaf, N Arora
Behaviour & Information Technology 40 (13), 1341-1354, 2021
1702021
Understanding Factors Influencing Elderly Diabetic Patients’ Continuance Intention to Use Digital Health Wearables: Extending the Technology Acceptance Model (TAM)
A Ahmad, T Rasul, A Yousaf, U Zaman
Journal of Open Innovation, 2020
752020
What Shapes E-Learning Effectiveness among Tourism Education Students? An Empirical Assessment during COVID19
I Amin, A Yousaf, S Walia, M Bashir
Journal of Hospitality, Leisure, Sport & Tourism Education, 2021
742021
Disruptive business model innovation: How a tech firm is changing the traditional taxi service industry
M Bashir, A Yousaf, R Verma
Indian Journal of Marketing 46 (4), 49-59, 2016
622016
Brand trust, institutional commitment, and their impact on student loyalty: evidence for higher education in India
A Yousaf, A Mishra, M Bashir
Studies in Higher Education, 1-14, 2019
562019
A cross-country analysis of the determinants of customer recommendation intentions for over-the-top (OTT) platforms  
A Yousaf, A Mishra, B Taheri, M Kesgin
Information & Management, 2021
552021
EFFECT OF MESSAGE ORIENTATION/VIVIDNESS ON CONSUMER ENGAGEMENT FOR TRAVEL BRANDS ON SOCIAL NETWORKING SITES
A Yousaf, I Amin, D Jaziri, A Mishra
Journal of Product and Brand Management 31 (1), 44–57, 2021
492021
Sports Celebrity Personality and Purchase Intention: The Role of Endorser Brand Congruence, Brand Credibility and Brand Image Transfer
J Rai, A Yousaf, M Singh, A Singh
Sport, Business, Management: An International Journal, 2021
452021
Conceptualising tourist based brand-equity pyramid: an application of Keller brand pyramid model to destinations
A Yousaf, I Amin, A Gupta
Tourism and hospitality management 23 (1), 119-137, 2017
452017
From technology adoption to consumption’: Effect of pre-adoption expectations from fitness applications on usage satisfaction, continual usage, and health satisfaction
A Yousaf, A Mishra, A Gupta
Journal of Retailing and Consumer Services, 2021
292021
Mapping Sponsorship-linked Marketing in Indian Premier League
A Gupta, A Yousaf, N Arora
IIM Kozhikode Society & Management Review 2 (1), 61-72, 2013
202013
Like it but dont comment: Manipulating the engagement of sports fans in social media
A Agrawal, A Gupta, A Yousaf
International Journal of Sport Management and Marketing, 2018
182018
Concurrent Sponsorships: Implications for Sponsoring Brands and Sponsored Property
A Yousaf, A Mishra, A Gupta
Marketing Intelligence and Planning, 2018
182018
Revisiting spectator-based sports team reputation: strategic implications for team managers
A Yousaf, M Bashir, A Mishra
Corporate Reputation Review 23, 1-12, 2020
172020
Green Marketing & CSR: A Proactive & Innovative Tool to Gain Competitive Excellence.
M Bashir, A Yousaf, AA Wani
Journal of Supply Chain Management Systems 5 (2), 2016
172016
Sport team brand-equity index: a new measurement
A Yousaf, A Gupta, A Mishra
Journal of Indian Business Research 9 (2), 169-188, 2017
162017
Branding of Sport Teams: Re-conceptualizing the Fan Based Brand-Equity Model
Y A, G A
International Journal of Marketing & Business Communication 2 (3), 31, 2013
16*2013
Can customer based brand equity help destinations to stay in race? An empirical study of Kashmir valley.
A Yousaf, I Amin
Tourism & Hospitality Management, 2017
122017
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Articles 1–20