| The influence of remote work communication satisfaction and CSR association on employee alienation and job satisfaction: a moderated-mediation study S Kakkar, S Kuril, S Singh, S Saha, A Dugar Information Technology & People 36 (5), 1810-1834, 2023 | 16 | 2023 |
| Globalizing Higher Education in India: Brain Drain in Reverse – A Review A Chadha, B., Rai, R. S. and Dugar Prabandhan: Indian Journal of Management 9 (10), 23 - 33, 2016 | 16 | 2016 |
| Impact of service quality on customer satisfaction and loyalty in the sector of telecom service provider in Delhi-NCR K Kumar, RS Rai, A Dugar International Journal of Innovative Technology and Exploring Engineering 8 …, 2019 | 15 | 2019 |
| Retailers with traits of consumer: Exploring the existence and antecedents of brand loyalty in small unorganized retailers A Dugar, P Chamola Journal of Retailing and Consumer Services 62, 102635, 2021 | 11 | 2021 |
| Challenges and strategies-Enhancing competitiveness of Indian tourism industry A Dugar Indian Institute of Management Kozhikode, 2007 | 11 | 2007 |
| Marketing of petrol in India-Transformation of an undifferentiated low involvement commodity into high involvement brands A Dugar Innovative Marketing 3 (4), 2007 | 10 | 2007 |
| Measuring Consumers’ Preferences and Attitudes Towards Branded Petrol: An Initial Investigation of the Branded Petrol Market A Dugar Global Business Review 14 (1), 137 - 154, 2013 | 7 | 2013 |
| Decoding Customer Opinion for Products or Brands Using Social Media Analytics: A Case Study on Indian Brand Patanjali ML Yadav, A Dugar, K Baishya International Journal of Intelligent Information Technologies (IJIIT) 18 (2 …, 2022 | 3 | 2022 |
| Decoding the sustainable consumer: what yoga psychology tells us about self-control and impulsive buying? S Kakkar, A Dugar, R Gupta South Asian Journal of Business Studies 11 (3), 276-294, 2022 | 3 | 2022 |
| Rebranding: Yes or no? A Dugar Journal of Brand Strategy 1 (2), 149-163, 2012 | 3 | 2012 |
| Measuring International Students’ Satisfaction with Higher Education in India: Development & Validation of INHedPERF Model A Chadha, B., Tomar, V. S., Rai, R. S. and Dugar International Journal of Applied Business and Economic Research 15 (1), 251-265, 2017 | 2 | 2017 |
| Deliberately causing brand confusion: State of the (unfair) art A Dugar, YLR Moorthi Business Perspectives and Research 11 (1), 112-136, 2023 | 1 | 2023 |
| Influence of Communication Satisfaction and CSR Association on Job Satisfaction & Work Alienation S Kakkar, S Kuril, S Singh, S Saha, A Dugar Academy of Management Proceedings 2021 (1), 14389, 2021 | 1 | 2021 |
| Cognitive dissonance as an effect of indulging on credit A Dugar, M Shreshtha, R Jain Paradigm 18 (2), 155-166, 2014 | 1 | 2014 |
| Drivers of Customers’ Loyalty in Unorganized Retail: Insights from India P Chamola, D Anurag Academy of Marketing Studies Journal 28 (S2), 1-17, 2023 | | 2023 |
| Marketing Metrics: Beyond Clickbaits A Dugar, M Shreshtha SAGE Publishing India, 2022 | | 2022 |
| Influence of Communication Satisfaction and CSR Association on Job Satisfaction & Work Alienation D Anurag, K Shiva Academy of Management Annual Meeting 2021, 2021 | | 2021 |
| Functional Benefits Versus Experiential Benefits From Bank Brands A Dugar, M Shreshtha NMIMS Management Review 25, 117-127, 2014 | | 2014 |
| Suzlon: Swaying High with the Wind K Pandla, A Dugar, P Gupta, O Prakash SAMVAD 6 (2), 85-93, 2013 | | 2013 |
| Customer Perceptions about Lighting Products: a Study of Havells Retail Lighting Products in the National Capital Region RS Rai, B Gosain, A Dugar SAMVAD 5, 8-17, 2012 | | 2012 |
Mani ShreshthaFaculty in Marketing, Haryana School of Business, GJ University of Science & Technology, HisarVerified email at gjust.org
