| The impact of celebrity expertise on advertising effectiveness: The mediating role of celebrity brand fit T Thomas, J Johnson Vision 21 (4), 367-374, 2017 | 63 | 2017 |
| Impact of Performance Appraisal and Work Motivation on Work Performance ofEmployee: With Special Reference to A Multi-SpecialtyHospital in Kerala U Mathew, J Johnson | 21 | 2015 |
| Employee engagement and organisational commitment among it sector employees in Kerala CV Lolitha, J Johnson Twelfth AIMS International Conference on Management, 1602-1607, 2015 | 18 | 2015 |
| The effect of celebrity trustworthiness on endorsement effectiveness: A comparison of congruence and hybrid model T Thomas, J Johnson Vision 23 (3), 275-286, 2019 | 14 | 2019 |
| Monitoring the effects of air pollution on forest condition in Europe: is crown defoliation an adequate indicator? J Johnson, M Jacob iForest-Biogeosciences and Forestry 3 (4), 86, 2010 | 14 | 2010 |
| Retail Patronage Behaviour and Shopper Segmentation: A Study among Shoppers of Organised Retailers. J Johnson, PT Raveendran Vilakshan: The XIMB Journal of Management 6 (2), 2009 | 12 | 2009 |
| Effect of celebrity credibility on consumer intention for behavioural change: A study on celebrity-endorsed social advertising T Thomas, J Johnson IIMS Journal of Management Science 7 (2), 145-155, 2016 | 11 | 2016 |
| What is beautiful is good: An evaluation of effectiveness of attractiveness in celebrity endorsements J Johnson, T Thomas Indian Journal of Marketing 48 (8), 24-36, 2018 | 9 | 2018 |
| Effect of celebrity attractiveness on behavioral change intention: A study on celebrity endorsed social advertisement T Thomas, J Johnson Rajagiri Management Journal 10 (1), 64-78, 2016 | 9 | 2016 |
| Conceptualising Digital Content Marketing for Greater Consumer Brand Engagement ME Jacob, J Johnson Faculty of Management & Finance, University of Colombo, 2021 | 8 | 2021 |
| Impact of Performance Appraisal System on Employee Motivation: With Special Reference to a Multi-Specialty Hospital in Kerala. U Mathew, J Johnson International Journal of Finance & Policy Analysis 7, 2015 | 7 | 2015 |
| Entrepreneurial attitudes and their influence on the Entrepreneurial Intention J Johnson, SK Mathew Asian Journal of Research in Business Economics and Management 7 (8), 261-274, 2017 | 6 | 2017 |
| The Role of Celebrity Attractiveness & Celebrity Trustworthiness on Effectiveness of Social Advertising. T Thomas, J Johnson Vilakshan: The XIMB Journal of Management 14 (2), 2017 | 5 | 2017 |
| Employee engagement among service sector: an Indian perspective CV Lolitha, JD Johnson Proceedings of International HR Conference 3 (1), 2016 | 3 | 2016 |
| Can Digital Content Marketing (DCM) be used to influence Attitude and Purchase Intention of Consumers? ME Jacob, J Johnson 04 th International Conference on Marketing, Technology & Society, 1-4, 2020 | 2 | 2020 |
| A study on the attitude of youth towards entrepreneurs and entrepreneurs HIP in Kerala SK Mathew Kottayam, 2015 | 2 | 2015 |
| Redefining Retailing-A Twenty-First Century Perspective J Johnson SEDME (Small Enterprises Development, Management & Extension Journal) 31 (4 …, 2004 | 2 | 2004 |
| Green HRM and Control Package: Leveraging an Integrated Model for Sustainability. N Dev, J Johnson, ME Jacob AIMS International Journal of Management 17 (1), 2023 | 1 | 2023 |
| Quality of Work Life and Work Life Balance as Predictors of Job Satisfaction among Female IT Professionals TV Shamini, J Johnson, ME Jaco Reimagining Business Education and Industry in 2030, 206, 2022 | 1 | 2022 |
| Indian commodity futures market and volatility: An empirical analysis L MATHEW, KP DEVAN, J JOHNSON Nile Journal of Business and Economics 7 (19), 39-53, 2022 | 1 | 2022 |
