| Exploring channel conflict in an emerging economy: the small retailer’s perspective Satyam, RK Aithal, H Maurya International Journal of Retail & Distribution Management 45 (10), 1061-1078, 2017 | 20 | 2017 |
| Distribution challenges in emerging markets: Evaluating alternate distribution strategies for FMCG firms in rural India RK Aithal, Satyam, H Maurya Strategic Marketing Issues in Emerging Markets, 2018 | 4 | 2018 |
| Reflections from a periodic market in rural india Satyam, R Aithal Bottom of the Pyramid Marketing: Making, Shaping and Developing BoP Markets …, 2018 | 2 | 2018 |
| Marketing to Rural India: Challenges and Opportunities Satyam, RK Aithal https://www.imi-k.edu.in/images/IMIData/pdf/KonnectJan-Feb-17Web.pdf, 2017 | 2 | 2017 |
| Resilience of an evolved retail agglomeration: case of rural periodic markets in emerging economies Satyam, R Aithal, D Pradhan International Journal of Retail & Distribution Management 50 (11), 1395-1411., 2022 | 1 | 2022 |
| Reimagining an experiential learning exercise in times of crisis: Lessons learned and a proposed framework Satyam, RK Aithal Journal of Marketing Education 44 (2), 191-202, 2022 | 1 | 2022 |
| An exploratory study to understand wholesalers’ responses to the changing retail environment: Evidence from India RK Aithal, Satyam, H Maurya | 1 | 2017 |
| Do retail evolution theories explain wholesalers' responses in emerging economies?: Evidence from a wholesale market in northern India R Aithal, Satyam, H Maurya IIM Kozhikode Society & Management Review, 2023 | | 2023 |
| Integrating UN SDGs into Marketing Education: Case of ethnographic stories Satyam 20th AIMS International Conference, 2022 | | 2022 |
| Servitization Strategies for B2B Adoption of Electric Vehicles in India Satyam SUSCON IX, 2022 | | 2022 |
| Pedagogical innovations for collaborative exploration of rural markets Satyam Seminar on Rural Management Paradigm: Instrumental or Transformational …, 2021 | | 2021 |
| Learning from Poverty through Ethnographic Stories: A macromarketing perspective Satyam 46th Annual Macromarketing Conference, 281-285, 2021 | | 2021 |
| A virtual immersion into a rural periodic market: The bop market perspective [Conference session]. Satyam, RK Aithal The 45th Annual Marketing Educators’ Association Conference (Virtual)., 2021 | | 2021 |
| Demystifying the Impact of COVID-19 on Influencer Marketing: The case of #Instafamous P Tekriwal, Satyam 14th NASMEI Conference, 2020 | | 2020 |
| Reflections from periodic markets in rural India: Current issues and implications Satyam, RK Aithal, H Maurya Annual Conference of Emerging Markets Conference Board, 2017 | | 2017 |
| Subsistence Entrepreneurship Process: Evidence from Villages in North India Satyam, RK Aithal Annual Macromarketing Conference, 593-596, 2015 | | 2015 |
| Book Review: New Strategies for Social Innovation: Market-Based Approaches for Assisting the Poor Satyam Journal of Macromarketing 35 (3), 407-408, 2015 | | 2015 |
| Conflict in Distribution Channels: A Small Retailer's Perspective Satyam, RK Aithal Annual Conference of Emerging Markets Conference Board, 2014 | | 2014 |
| Disruptive Innovations and Firm Level Preparedness in Technology Product Markets: An Exploratory Study Satyam, KB Saji International Conference on Sustainable Innovation and Successful Product …, 2013 | | 2013 |
Rajesh AithalMarketing Faculty, IIM LucknowVerified email at iiml.ac.in
