| Assessing Customer Perception of Service Quality: Comparative Study of Airlines in UAE G Masarrat, S Jha World Review of Business Research, 2014, 2014 | 30 | 2014 |
| Role of augmented reality applications for smart city planning J Suchita, J Sujata International Journal of Innovative Technology and Exploring Engineering 8 …, 2019 | 13 | 2019 |
| Assessing the impact of recession on consumer's behaviour: An empirical study in Dubai G Masarrat, S Jha Researchers World 6 (3), 119, 2015 | 7 | 2015 |
| Migrant millennial’s & their food adoption perspective -A grounded theory approach SJ komal Chopra Cleaner and responsible consumption, 2022 | 3 | 2022 |
| Growth of Digital Entrepreneurship in Academic Literature: A Bibliometric Analysis. M Paliwal, N Chatradhi, S Tripathy, S Jha International Journal of Sustainable Development & Planning 18 (6), 2023 | 2 | 2023 |
| Crossword : At the crossroad S Jha FIIB Business review, 2020 | 2 | 2020 |
| Consumer behavior in the metaverse J Kaur, E Mogaji, M Paliwal, S Jha, S Agarwal, SA Mogaji Journal of Consumer Behaviour, 2023 | 1 | 2023 |
| 39 Bakers: Roadmap to profitability through customer management Suchita Jha, Sunakshi Gupta, Jitender Kumar ,Sandeep Rawat Emerald Emerging Markets case studies, 2022 | 1 | 2022 |
| Understanding behaviour pattern of college students towards social networking sites in India RC Suchita Jha , Asmita Chitnis Indian Journal of computer science, 26-34, 2019 | 1 | 2019 |
| facilitators and barriers to online grocery shopping among millennials during covid-19 S Jha Building Resilience in Global Business During Crisis- Book chapter (Routledge ), 2023 | | 2023 |
| The effect of motivated consumer innovativeness on the intention to use chatbots in the travel and tourism sector R Shiromani Gupta Asia Pacific Journal of Tourism Research, 2023 | | 2023 |
| Effectiveness Of Machine Learning Techniques On Virtual Buying Behaviour M Suchita Jha | | 2023 |
| Influence of Cause-Related Packaging on High Cultural Capital Consumers’ Purchase Intention Toward Snacking Products–Use of Consumption Value Theory. S Jha, M Palliwal, S Sengupta International Journal of Sustainable Development & Planning 18 (7), 2023 | | 2023 |
| The Impact of Entrepreneurial Cognitive Styles and Entrepreneurial Orientation on Innovation Performance of Organizations in Northern India P Sunakshi Gupta , suchita Jha Kybernetes, 2023 | | 2023 |
| Effect of Augmented Reality Advertisements on Purchase Intention of Cosmetic Products S Suchita Jha TEST Engineering & Management , 0193-4120 82 (Jan/Feb ,2020), 8180-8189, 2020 | | 2020 |
| College-goers Psychographic Shopping Behavior towards Luxury Fashion in India JS Massarat Ghazal IJITEE 9 (4s), 2020 | | 2020 |
| Understanding Purchase Intention of Youth towards Cause Related Marketing S Jha IJITEE 9 (4s), 2020 | | 2020 |
| Strategizing the grass root innovation : Mitticool A suchita Jha Case centre, Uk, 2018 | | 2018 |
| Assessing the Prospects of Processed Fruit & Vegetable Export from India to Gulf Countries S Jha, C Sikdar Available at SSRN 2588977, 2014 | | 2014 |
| Assessing the Prospects of Processed Fruit & Vegetable Export from India to Gulf Countries CS suchita Jha http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2588977, 2014 | | 2014 |
Ghazal MasarratProfessorVerified email at syscomscollege.com
