| Understanding the psychology behind panic buying: a grounded theory approach A Kaur, G Malik Global Business Review, 0972150920973504, 2020 | 70 | 2020 |
| Examining factors influencing Indian customers’ intentions and adoption of internet banking: Extending TAM with electronic service quality A Kaur, G Malik Innovative Marketing 15 (2), 42, 2019 | 42 | 2019 |
| Do green attributes of destination matter? The effect on green trust and destination brand equity G Malik, KK Gangwani, A Kaur Event Management 26 (4), 775-792, 2022 | 14 | 2022 |
| A study of consumers’ preferences in choosing international apparel brand in Delhi A Kaur, G Malik Pacific Business Review International 7 (8), 25-32, 2015 | 10* | 2015 |
| Modeling Customer Intention by integrating Corporate Image into Technology Adoption Model in Indian Internet Banking context A Kaur, G Malik | 1 | |
| THE IMPACT OF CORPORATE BRAND IMAGE ON YOUNG CUSTOMER`S ATTITUDE AND BEHAVIORAL INTENTION IN INTERNET BANKING CONTEXT A Kaur, G Malik, M Madan VSRD International Journal of Business and Management Research 9 (5), 23 to 32, 2019 | | 2019 |
| Integrating UTUAT and IS Success Model to explain behavioural intention to use M-learning A Kaur, G Malik, M Madan International Journal of Management, Technology And Engineering 9 (V), 1709-1721, 2019 | | 2019 |
Garima MalikFaculty of MarketingVerified email at bimtech.ac.in
Garima MalikFaculty of MarketingVerified email at bimtech.ac.in