| Investigating the determinants of behavioral intentions of generation Z for recycled clothing: An evidence from a developing economy P Chaturvedi, K Kulshreshtha, V Tripathi Young Consumers 21 (4), 403-417, 2020 | 136 | 2020 |
| Brand experience-brand love relationship for Indian hypermarket brands: The moderating role of customer personality traits D Singh, N Bajpai, K Kulshreshtha Journal of Relationship Marketing 20 (1), 20-41, 2021 | 60 | 2021 |
| Importance of consumer-based green brand equity: Empirical evidence U Khandelwal, K Kulshreshtha, V Tripathi Paradigm 23 (1), 83-97, 2019 | 58 | 2019 |
| Understanding e-leadership: Please mind the gap K Kulshreshtha, G Sharma Technological Forecasting and Social Change 168, 120750, 2021 | 54 | 2021 |
| Foresight for online shopping behavior: a study of attribution for “what next syndrome” G Sharma, N Bajpai, K Kulshreshtha, V Tripathi, P Dubey foresight 21 (2), 285-317, 2019 | 43 | 2019 |
| Human Resource Management Model with ICT Architecture: Solution of Management & Understanding of Psychology of Human Resources and Corporate Social Responsibility N Sharma, P William, K Kulshreshtha, G Sharma, B Haralayya, ... Journal for ReAttach Therapy and Developmental Diversities 6 (9s (2)), 219-230, 2023 | 42 | 2023 |
| From restaurant to cloud kitchen: Survival of the fittest during COVID-19 An empirical examination K Kulshreshtha, G Sharma Technological Forecasting and Social Change 179, 121629, 2022 | 40 | 2022 |
| Consumer preference for electronic consumer durable goods in India: a conjoint analysis approach K Kulshreshtha, N Bajpai, V Tripathi International Journal of Business Forecasting and Marketing Intelligence 3 …, 2017 | 39 | 2017 |
| Emergence of social media as new normal during COVID-19 pandemic: a study on innovative complaint handling procedures in the context of banking industry D Agnihotri, K Kulshreshtha, V Tripathi International Journal of Innovation Science 14 (3/4), 405-427, 2022 | 36 | 2022 |
| Discriminating market segments using preferential green shift: a conjoint approach K Kulshreshtha, V Tripathi, N Bajpai, P Dubey foresight 19 (4), 386-408, 2017 | 33 | 2017 |
| Cause-related marketing: an exploration of new avenues through conjoint analysis K Kulshreshtha, N Bajpai, V Tripathi, G Sharma Benchmarking: An International Journal 26 (6), 2017-2050, 2019 | 31 | 2019 |
| Entrepreneurial marketing: an analytical viewpoint on perceived quality and customer delight P Dubey, N Bajpai, S Guha, K Kulshreshtha Journal of Research in Marketing and Entrepreneurship 22 (1), 1-19, 2020 | 29 | 2020 |
| Impact of Brand Cues on Young Consumers’ Preference for Mobile Phones: A Conjoint Analysis and Simulation Modelling K Kulshreshtha, V Tripathi, N Bajpai Journal of Creative Communications 12 (3), 1-18, 2017 | 29 | 2017 |
| Investigating the impact of restaurants' sustainable practices on consumers' satisfaction and revisit intentions: a study on leading green restaurants P Chaturvedi, K Kulshreshtha, V Tripathi, D Agnihotri Asia-Pacific Journal of Business Administration 16 (1), 41-62, 2024 | 28 | 2024 |
| Mobile Wallet Adoption in India: An Analysis. G Sharma, K Kulshreshtha IUP Journal of Bank Management 18 (1), 2019 | 27 | 2019 |
| Consumer preference for eco-friendly appliances in trade-off: a conjoint analysis approach K Kulshreshtha, N Bajpai, V Tripathi, G Sharma International Journal of Product Development 23 (2-3), 212-243, 2019 | 27 | 2019 |
| Investigating the role of celebrity institutional entrepreneur in reducing the attitude-behavior gap in sustainable consumption P Chaturvedi, K Kulshreshtha, V Tripathi Management of Environmental Quality: An International Journal 33 (3), 625-643, 2022 | 23 | 2022 |
| 1971–2017: Evolution, exploration and test of time of conjoint analysis K Kulshreshtha, V Tripathi, N Bajpai Quality & Quantity, 1-27, 2018 | 22 | 2018 |
| Investigating the impact of authenticity of social media influencers on followers' purchase behavior: mediating analysis of parasocial interaction on Instagram D Agnihotri, P Chaturvedi, K Kulshreshtha, V Tripathi Asia Pacific Journal of Marketing and Logistics 35 (10), 2377-2394, 2023 | 21 | 2023 |
| “Actions speak louder than words”: an impact of service recovery antecedents on customer delight in quick-service restaurants D Agnihotri, K Kulshreshtha, V Tripathi, P Chaturvedi Asia-Pacific Journal of Business Administration 14 (4), 421-444, 2022 | 19 | 2022 |
