Roger Marshall
Roger Marshall
Professor of Marketing, Auckland University of Technology
Verified email at
Cited by
Cited by
Exploring customer loyalty following service recovery: The mediating effects of trust and emotions
T DeWitt, DT Nguyen, R Marshall
Journal of service research 10 (3), 269-281, 2008
Impulse buying and variety seeking: A trait-correlates perspective
P Sharma, B Sivakumaran, R Marshall
Journal of Business Research 63 (3), 276-283, 2010
Measuring brand power: validating a model for optimizing brand equity
WB Na, R Marshall, KL Keller
Journal of product & brand management, 1999
General theory of cultures' consequences on international tourism behavior
AG Woodside, SY Hsu, R Marshall
Journal of Business Research 64 (8), 785-799, 2011
Emic and etic interpretations of engagement with a consumer-to-consumer online auction site
E Abdul-Ghani, KF Hyde, R Marshall
Journal of Business Research 64 (10), 1060-1066, 2011
Critical tests of multiple theories of cultures’ consequences: Comparing the usefulness of models by Hofstede, Inglehart and Baker, Schwartz, Steenkamp, as well as GDP and …
SY Hsu, AG Woodside, R Marshall
Journal of Travel Research 52 (6), 679-704, 2013
Variances in levels of individualism across two cultures and three social classes
R Marshall
Journal of Cross-Cultural Psychology 28 (4), 490-495, 1997
The interaction of message framing and felt involvement in the context of cell phone commercials
B Martin, R Marshall
European Journal of Marketing, 1999
Show you care: initiating co-creation in service recovery
Y Xu, R Marshall, B Edvardsson, B Tronvoll
Journal of Service Management, 2014
Relationship glue: customers and marketers co-creating a purchase experience
E Rajah, R Marshall, I Nam
Advances in Consumer Research 35, 2008
Exploring impulse buying and variety seeking by retail shoppers: towards a common conceptual framework
P Sharma, B Sivakumaran, R Marshall
Journal of Marketing Management 26 (5-6), 473-494, 2010
Complainers versus non-complainers: a multi-national investigation of individual and situational influences on customer complaint behaviour
P Sharma, R Marshall, P Alan Reday, W Na
Journal of Marketing Management 26 (1-2), 163-180, 2010
Endorsement theory: How consumers relate to celebrity models
R Marshall, W Na, G State, S Dueskar
Journal of Advertising Research 48 (4), 564-572, 2008
Brand power revisited: measuring brand equity in cyber‐space
WB Na, R Marshall
Journal of product & brand management, 2005
Exploring impulse buying in services: toward an integrative framework
P Sharma, B Sivakumaran, R Marshall
Journal of the Academy of Marketing Science 42 (2), 154-170, 2014
Variation in the characteristics of opinion leaders across cultural borders
R Marshall, I Gitosudarmo
Journal of International Consumer Marketing 8 (1), 5-22, 1995
Price threshold and discount saturation point in Singapore
R Marshall, SB Leng
Journal of Product & Brand Management, 2002
Measuring influence in the family decision making process using an observational method
CKC Lee, R Marshall
Qualitative Market Research: An International Journal, 1998
Extending prospect theory cross-culturally by examining switching behavior in consumer and business-to-business contexts
R Marshall, TCTC Huan, Y Xu, I Nam
Journal of Business Research 64 (8), 871-878, 2011
An experimental study of the role of brand strength in the relationship between the medium of communication and perceived credibility of the message
R Marshall, N WoonBong
Journal of Interactive Marketing 17 (3), 75-79, 2003
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