| The complex attribution process of CSR motives S Kim, YJ Lee Public relations review 38 (1), 168-170, 2012 | 211 | 2012 |
| The effects of information cues on perceived legitimacy of companies that promote corporate social responsibility initiatives on social networking sites YJ Lee, HJ Yoon, NH O'Donnell Journal of business research 83, 202-214, 2018 | 102 | 2018 |
| The mediating role of attitude towards values advocacy ads in evaluating issue support behaviour and purchase intention YJ Lee, E Haley, K Yang International Journal of Advertising 32 (2), 233-253, 2013 | 61 | 2013 |
| The role of organizational perception, perceived consumer effectiveness and self-efficacy in recycling advocacy advertising effectiveness YJ Lee, E Haley, K Yang Environmental Communication 13 (2), 239-254, 2019 | 43 | 2019 |
| Interaction effects of perceived sponsor motives and Facebook credibility on willingness to visit social cause Facebook page YJ Lee, HY Ahn Journal of Interactive Advertising 13 (1), 41-52, 2013 | 40 | 2013 |
| Media framing in corporate social responsibility: A Korea–US comparative study YJ Lee, S Kim International Journal of Communication 4, 19, 2010 | 40 | 2010 |
| Interaction effects of system-generated information and consumer skepticism: An evaluation of issue support behavior in CSR Twitter campaigns YJ Lee, NH O’Donnell, SJT Hust Journal of Interactive Advertising 19 (1), 15-28, 2019 | 28 | 2019 |
| Is Snapchat a good place to advertise? How media characteristics influence college-aged young consumers' receptivity of Snapchat advertising H Chen, YJ Lee International Journal of Mobile Communications 16 (6), 697-714, 2018 | 26 | 2018 |
| Gender differences in arousal priming effects on humor advertising HJ Yoon, YJ Lee International Journal of Advertising 38 (3), 383-404, 2019 | 25 | 2019 |
| Effects of ethnic identity on perceived advertisers’ motives in values advocacy advertising YJ Lee, YI Liu, T Lee Journal of Promotion Management 19 (5), 583-604, 2013 | 25 | 2013 |
| Socially stigmatized company’s CSR efforts during the COVID-19 pandemic: The effects of CSR fit and perceived motives YJ Lee, M Cho Public Relations Review 48 (2), 102180, 2022 | 24 | 2022 |
| Does consumers' product-related involvement matter when it comes to corporate ads? S Kim, E Haley, YJ Lee Journal of Current Issues & Research in Advertising 30 (2), 37-48, 2008 | 24 | 2008 |
| The effects of corporate social responsibility orientation on the consumer's perception of advertisers' intention YJ Lee, E Haley, AY Mark Journal of Current Issues & Research in Advertising 33 (2), 192-209, 2012 | 22 | 2012 |
| The role of gender and message strategy in the perception of advocacy advertising YJ Lee, E Haley, EJ Avery Journal of Current Issues & Research in Advertising 32 (1), 47-55, 2010 | 22 | 2010 |
| How do self-values play a role in consumers' perception of CSR advertising?: The moderated mediation effect of self-referencing YJ Lee Journal of Advertising Research 57 (4), 422-435, 2017 | 21 | 2017 |
| Role of variability in cultural dimensions across generations in the context of CSR advertising in an East Asian market YJ Lee, E Haley International Journal of Advertising 38 (1), 116-138, 2019 | 20 | 2019 |
| How do generational differences drive response to social-issue ads?: The effect of value orientations across generations in the US YJ Lee, E Haley Journal of Advertising Research 60 (3), 271-289, 2020 | 18 | 2020 |
| How do racial minority consumers process a model race cue in CSR advertising? A comparison of Asian and White Americans YJ Lee, S Kim Journal of Marketing Communications 25 (3), 307-327, 2019 | 18 | 2019 |
| Consumer response to virtual CSR experiences YJ Lee, W Zhao, H Chen Journal of Current Issues & Research in Advertising 42 (1), 102-122, 2021 | 17 | 2021 |
| The effect of number of follower cues and organization type on perceived social norm responses to CSR campaigns on social media: A gender comparison YJ Lee, HJ Yoon, NH O’Donnell Journal of Interactive Advertising 20 (3), 225-239, 2020 | 9 | 2020 |
Sora KimProfessor, School of Journalism and Communication, The Chinese University of Hong KongVerified email at cuhk.edu.hk
