Wagner Kamakura
TitleCited byYear
Market segmentation: Conceptual and methodological foundations
M Wedel, WA Kamakura
Springer Science & Business Media, 2012
28802012
Satisfaction, repurchase intent, and repurchase behavior: Investigating the moderating effect of customer characteristics
V Mittal, WA Kamakura
Journal of marketing research 38 (1), 131-142, 2001
28612001
A probabilistic choice model for market segmentation and elasticity structure
WA Kamakura, GJ Russell
Journal of marketing research 26 (4), 379-390, 1989
15541989
The economic worth of celebrity endorsers: An event study analysis
J Agrawal, WA Kamakura
Journal of marketing 59 (3), 56-62, 1995
12641995
Measuring brand value with scanner data
WA Kamakura, G Russell
Intern. J. of Research in Marketing 10, 9-22, 1993
9111993
Assessing the service-profit chain
WA Kamakura, V Mittal, F De Rosa, JA Mazzon
Marketing science 21 (3), 294-317, 2002
6702002
Value-system segmentation: Exploring the meaning of LOV
WA Kamakura, TP Novak
Journal of consumer research 19 (1), 119-132, 1992
6471992
Country of origin: A competitive advantage?
J Agrawal, WA Kamakura
International journal of research in Marketing 16 (4), 255-267, 1999
6031999
Defection detection: Measuring and understanding the predictive accuracy of customer churn models
SA Neslin, S Gupta, W Kamakura, J Lu, CH Mason
Journal of marketing research 43 (2), 204-211, 2006
5062006
Value segmentation: A model for the measurement of values and value systems
WA Kamakura, JA Mazzon
Journal of consumer research 18 (2), 208-218, 1991
4301991
Cross-selling through database marketing: a mixed data factor analyzer for data augmentation and prediction
WA Kamakura, M Wedel, F De Rosa, JA Mazzon
International Journal of Research in marketing 20 (1), 45-65, 2003
4172003
Applying latent trait analysis in the evaluation of prospects for cross-selling of financial services
WA Kamakura, SN Ramaswami, RK Srivastava
international Journal of Research in Marketing 8 (4), 329-349, 1991
3301991
Optimal bundling and pricing under a monopoly: Contrasting complements and substitutes from independently valued products
R Venkatesh, W Kamakura
The Journal of business 76 (2), 211-231, 2003
3032003
The'no-choice'alternative in conjoint choice experiments
R Haaijer, WA Kamakura, M Wedel
International Journal of Market Research 43, 2001
2472001
Modeling preference and structural heterogeneity in consumer choice
WA Kamakura, BD Kim, J Lee
Marketing Science 15 (2), 152-172, 1996
2231996
Choice models and customer relationship management
W Kamakura, CF Mela, A Ansari, A Bodapati, P Fader, R Iyengar, P Naik, ...
Marketing letters 16 (3-4), 279-291, 2005
2042005
A least squares procedure for benefit segmentation with conjoint experiments
WA Kamakura
Journal of Marketing Research 25 (2), 157-167, 1988
1841988
Long-term view of the diffusion of durables A study of the role of price and adoption influence processes via tests of nested models
WA Kamakura, SK Balasubramanian
International Journal of Research in Marketing 5 (1), 1-13, 1988
1721988
Introduction to the special issue on market segmentation
M Wedel, WA Kamakura
Intern. J. of Research in Marketing 19, 181-183, 2002
1712002
Concomitant variable latent class models for conjoint analysis
WA Kamakura, M Wedel, J Agrawal
International Journal of Research in Marketing 11 (5), 451-464, 1994
1711994
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Articles 1–20