| Financial literacy and investment behaviour of IT professional in India MB Shaik, M Kethan, T Jaggaiah, M Khizerulla East Asian Journal of Multidisciplinary Research 1 (5), 777-788, 2022 | 113 | 2022 |
| Construction of an Optimal Portfolio Using Sharpe's Single Index Model: A Study on Nifty Midcap 150 Scrips SM Basha, MS Ramaratnam Indian Journal of Research in Capital Markets 4 (4), 25-41, 2017 | 111 | 2017 |
| An empirical study on construction portfolio with reference to BSE N Krishnamoorthy, M Basha International Journal of Financial Management and Economics 5 (1), 110-114, 2022 | 100 | 2022 |
| An Empirical Study On Socioeconomic Factors Affecting Producer’s Participation In Commodity Markets In India DK Agrawal Journal of Positive School Psychology, 2896-2906, 2022 | 99 | 2022 |
| A study of Emotional Intelligence and Quality of Life among Doctors in PandemicCovid 19 V DrSanthosh Kumar, SM Basha International Journal of Early Childhood 14 (02), 2080-2090, 2022 | 94 | 2022 |
| Cointegration and Causal relationship between Pharmaceutical sector and Nifty –An empirical Study SM Basha, M Priya, Sign Aditi, Rafee PalArch's Journal of Archaeology of Egypt/ Egyptology 17 (6), 9212-9220, 2020 | 92 | 2020 |
| Influence of social media marketing on buying behavior of millennial towards smart phones in bangalore city MK JagadeeshBabu, SMG SaurabhSrivastava, MBS AditiPriya Singh PalArch's Journal of Archaeology of Egypt/Egyptology 17 (9), 4474-4485, 2020 | 88 | 2020 |
| Which determinants matter for capital structure? An empirical study on NBFCs in India KM SM B International Journal of Entrepreneurship 26 (1), 1-9, 2021 | 82* | 2021 |
| An Empirical Study On Customer Experience And Customer Engagement Towards Electric Bikes With Reference To Bangalore City BZ Mohammed, PM Kumar, S Thilaga, M Basha Journal of Positive School Psychology, 4591-4597, 2022 | 77 | 2022 |
| Relationship of Ethical Sales Behaviour with Customer Loyalty, Trust and Commitment: A Study with Special Reference to Retail Store in Mysore City M Kethan, M Basha East Asian Journal of Multidisciplinary Research 1 (7), 1365-1376, 2022 | 64 | 2022 |
| Covid-19 pandemic and the digital revolution in academia and higher education: an empirical study SM Basha, M Kethan Eduvest-Journal of Universal Studies 2 (8), 1.648-1.656, 2022 | 61 | 2022 |
| Financial Literacy and Investment Behaviour of IT Professional With Reference To Bangalore City MB Shaik, M Kethan, T Jaggaiah Ilomata International Journal of Management 3 (3), 353-362, 2022 | 61 | 2022 |
| Impact of artificial intelligence on marketing M Shaik East Asian Journal of Multidisciplinary Research 2 (3), 993-1004, 2023 | 51 | 2023 |
| An empirical study on customer satisfaction towards organized Retail outlets in Bengaluru city, Karnataka GS Kumarai, PK Bajaj, SS Rana, M Basha, V Karumuri Academy of Marketing Studies Journal 26 (5), 2022 | 43 | 2022 |
| Blockchain Implementation in Financial Sector and Cyber Security System AYAB Ahmad, SS Kumari, S MahabubBasha, SK Guha, A Gehlot, B Pant 2023 International Conference on Artificial Intelligence and Smart …, 2023 | 36 | 2023 |
| A Study on Digital Marketing Tools amongst the Marketing Professionals in Bangalore City SM Basha, M Kethan, MA Aisha | 35 | 2021 |
| Construction Of An Optimal Portfolio Using The Single Index Model: An Empirical Study Of Pre And Post Covid 19 K Reddy, ML SN, S Thilaga, MM Basha Journal of Pharmaceutical Negative Results, 406-417, 2023 | 32 | 2023 |
| A study on issues and challenges on production of handloom sector with special reference to rayalaseema and costal region of Andhra Pradesh M Kethan, M Khizerulla, SC Sekhar, M Basha IJAR 8 (6), 89-95, 2022 | 32 | 2022 |
| Impact of Indian Cinema on Youths Lifestyle and Behavior Patterns M Kethan, M Basha East Asian Journal of Multidisciplinary Research 2 (1), 27-42, 2023 | 30 | 2023 |
| Artificial Intelligence Application for Effective Customer Relationship Management SH Krishna, N Vijayanand, A Suneetha, SM Basha, SC Sekhar, ... 2022 5th International Conference on Contemporary Computing and Informatics …, 2022 | 28 | 2022 |
M.KETHANAssociate Professor-Dept of ManagementVerified email at iibsonline.com
