John D C Little
John D C Little
Institute Professor at Mass. Inst. of Tech.
Verified email at mit.edu
Title
Cited by
Cited by
Year
A proof for the queuing formula: L= λ W
JDC Little
Operations research 9 (3), 383-387, 1961
34561961
A logit model of brand choice calibrated on scanner data
PM Guadagni, JDC Little
Marketing science 2 (3), 203-238, 1983
25631983
Models and managers: The concept of a decision calculus
JDC Little
Management science 16 (8), B-466-B-485, 1970
15711970
An algorithm for the traveling salesman problem
JDC Little, KG Murty, DW Sweeney, C Karel
Operations research 11 (6), 972-989, 1963
15241963
An empirical analysis of latitude of price acceptance in consumer package goods
G Kalyanaram, JDC Little
Journal of consumer research 21 (3), 408-418, 1994
6211994
Aggregate advertising models: The state of the art
JDC Little
Operations research 27 (4), 629-667, 1979
6141979
MAXBAND: A versatile program for setting signals on arteries and triangular networks
JDC Little, MD Kelson, NH Gartner
Alfred P. Sloan School of Management, Massachusetts Institute of Technology, 1981
4581981
Decision support systems for marketing managers
JDC Little
Journal of Marketing 43 (3), 9-26, 1979
4211979
The synchronization of traffic signals by mixed-integer linear programming
JDC Little
Operations Research 14 (4), 568-594, 1966
4141966
BRANDAID: A marketing-mix model, part 1: Structure
JDC Little
Operations Research 23 (4), 628-655, 1975
382*1975
A market share theorem
DE Bell, RL Keeney, JDC Little
Journal of Marketing Research 12 (2), 136-141, 1975
3611975
A media planning calculus
JDC Little, LM Lodish
Operations Research 17 (1), 1-35, 1969
3081969
Marketing information revolution
RC Blattberg, R Glazer, JDC Little
Harvard Business School Press, 1994
3001994
The use of storage water in a hydroelectric system
JDC Little
Journal of the Operations Research Society of America 3 (2), 187-197, 1955
2941955
Little's law
JDC Little, SC Graves
Building intuition, 81-100, 2008
2892008
Synchronizing traffic signals for maximal bandwidth
JT Morgan, JDC Little
Operations Research 12 (6), 896-912, 1964
2471964
OR FORUM—Little's Law as viewed on its 50th anniversary
JDC Little
Operations research 59 (3), 536-549, 2011
2332011
Optimization of traffic signal settings by mixed-integer linear programming: Part I: The network coordination problem
NH Gartner, JDC Little, H Gabbay
Transportation Science 9 (4), 321-343, 1975
2131975
Choice and the Internet: From clickstream to research stream
RE Bucklin, JM Lattin, A Ansari, S Gupta, D Bell, E Coupey, JDC Little, ...
Marketing Letters 13 (3), 245-258, 2002
2102002
Models and managers: The concept of a decision calculus
JDC Little
Management science 50 (12_supplement), 1841-1853, 2004
189*2004
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