| Utilizing the brand ecosystem framework in designing branding strategies for higher education M Pinar, P Trapp, T Girard, TE Boyt International Journal of educational management 25 (7), 724-739, 2011 | 240 | 2011 |
| University brand equity: an empirical investigation of its dimensions M Pinar, P Trapp, T Girard, T E. Boyt International Journal of educational management 28 (6), 616-634, 2014 | 222 | 2014 |
| Gender diversity in the hospitality industry: An empirical study in Turkey M Pinar, MK McCuddy, I Birkan, M Kozak International Journal of Hospitality Management 30 (1), 73-81, 2011 | 153 | 2011 |
| Consumer-based brand equity of a private-label brand: Measuring and examining determinants T Girard, P Trapp, M Pinar, T Gulsoy, TE Boyt Journal of marketing theory and practice 25 (1), 39-56, 2017 | 148 | 2017 |
| An exploratory study of class presentations and peer evaluations: Do students perceive the benefits T Girard, M Pinar, P Trapp Academy of Educational Leadership Journal 15 (1), 77-94, 2011 | 131 | 2011 |
| Consumer‐based brand equity in banking industry: A comparison of local and global banks in Turkey M Pinar, T Girard, Z Eser International Journal of Bank Marketing 30 (5), 359-375, 2012 | 111 | 2012 |
| Examining the relationship between brand equity dimensions and university brand equity: An empirical study in Turkey M Pinar, T Girard, C Basfirinci International Journal of Educational Management 34 (7), 1119-1141, 2020 | 90 | 2020 |
| Using student feedback in designing student‐focused curricula MK McCuddy, M Pinar, EFR Gingerich International Journal of Educational Management 22 (7), 611-637, 2008 | 79 | 2008 |
| Investigating the impact of organizational excellence and leadership on business performance: An exploratory study of Turkish firms M Pinar, T Girard SAM Advanced Management Journal 73 (1), 29, 2008 | 64 | 2008 |
| Creating competitive advantage through ingredient branding and brand ecosystem: the case of Turkish cotton and textiles M Pinar, PS Trapp Journal of International Food & Agribusiness Marketing 20 (1), 29-56, 2008 | 60 | 2008 |
| Services branding triangle: Examining the triadic service brand promises for creating a strong brand in banking industry M Pinar, T Girard, P Trapp, Z Eser International Journal of Bank Marketing 34 (4), 529-549, 2016 | 59 | 2016 |
| Corn yield behavior: effects of technological advance and weather-conditions P Garcia, SE Offutt, M Pinar, SA Changnon Journal of Applied Meteorology and Climatology 26 (9), 1092-1102, 1987 | 46 | 1987 |
| The long-term impact of ISO 9000 certification on business performance: a longitudinal study using Turkish stock market returns M Pinar, C Ozgur Quality Management Journal 14 (4), 21-40, 2007 | 45 | 2007 |
| An empirical study of the dynamic relationships between the core and supporting brand equity dimensions in higher education T Girard, M Pinar Journal of Applied Research in Higher Education 13 (3), 710-740, 2021 | 39 | 2021 |
| Technological advance, weather, and crop yield behavior SE Offutt, P Garcia, M Pinar North Central Journal of Agricultural Economics, 49-63, 1987 | 39 | 1987 |
| The futures market and price discovery in the textile industry EA Stennis, M Pinar, AJ Allen American Journal of Agricultural Economics 65 (2), 308-310, 1983 | 25 | 1983 |
| Using mystery shopping to compare the service quality of banks in Turkey M Pinar, Z Eser, S Strasser Services Marketing Quarterly 31 (1), 1-26, 2009 | 23 | 2009 |
| Utilizing brand audit to develop university brand: A case study M Marrs, R Gajos, M Pinar ASBBS Annual Conference 18 (1), 964-975, 2011 | 22 | 2011 |
| Gender bias in managing human resources in the Turkish hospitality industry: Is bias impacted by demographic context M McCuddy, M Pinar, I Birkan Proceedings of ASBBS 17 (1), 479-493, 2010 | 21 | 2010 |
| University branding and measuring brand equity: conceptual framework and empirical studies M Pinar The Journal of International Scientific Researches 5 (Ek), 1-5, 2020 | 19 | 2020 |
