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Shweta  Jha
Shweta  Jha
Assistant Professor, IIM Ranchi
Verified email at iimranchi.ac.in
Title
Cited by
Cited by
Year
The role of instructor experiential values in shaping students’ course experiences, attitudes and behavioral intentions
A Mishra, S Jha, R Nargundkar
Journal of Product & Brand Management 30 (6), 898-915, 2021
122021
Eco Marketing: Cultivating Green Consumers and Communities—Marketing Strategies to Facilitate Green Purchase Behavior
S Aggarwal, S Jha
Dealing with Socially Responsible Consumers: Studies in Marketing, 149-167, 2023
22023
Financial feasibility analysis of potential projects of Indian SMEs using DEMATEL
S Jha, V Vyas, P Acharya
International Journal of Management and Enterprise Development 14 (3), 199-213, 2015
12015
Exposure to Xenophobic Claims Leads Asians to Prefer Self-Identity Products and Non-Asians to Adopt Cybersecurity Products
T Mai-McManus, J Du, L Nguyen, S Jha, Y Ding
ACR North American Advances, 2021
2021
Old Is Not Always Gold: the Role of Temporal Congruence in Shaping the Downstream Effects of Firm's Longevity
S Jha, S Tripathi, S Mandal
ACR North American Advances, 2021
2021
Cashbacks: Buying More Or Less?
S Jha, S Tripathi
ACR North American Advances, 2021
2021
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