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Dr Gouranga Patra
Dr Gouranga Patra
Adamas University
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Title
Cited by
Cited by
Year
Business Sustainability and Growth in Journey of Industry 4.0-A Case Study
G Patra, RK Roy
New Horizons for Industry 4.0 in Modern Business, 29-50, 2023
142023
Digital employer branding for enabling Gen Y in the ITeS sector in Eastern India
G Patra, I Mukhopadhyay, CK Dash
Prabandhan: Indian Journal of Management 12 (3), 38-49, 2019
142019
Distribution and promotion effectiveness on sales-A study of retailer perception
G Patra
Splint International Journal of Professionals 3 (9), 74-83, 2016
42016
Marketing Exposure a tool for Effective Advertising Campaign.
B Kumar, G Patra
Journal of Marketing & Communication 8 (1), 2012
42012
Digital Employer Branding for Enabling Gen Yin ITES Sector in India
I Mukherjee, G Patra, CK Dash
Sumedha Journal of Management 7 (4), 47-59, 2018
32018
Effectiveness of Localized Imagery in the Advertising Layout for FMCG Products.
B Kumar, G Patra
Journal of Marketing & Communication 7 (1), 2011
32011
How to Digitize the Human Resource Management in the Era of Industry 4.0?
A Omrane, M Akbari, G Patra
Digital Technologies for Smart Business, Economics and Education: Towards a …, 2023
12023
Students’ Perception of ICT Use in Higher Secondary School Students: An Exploratory Factor Analysis Approach
G Patra, S Datta, R Mukherjee
Digital Technologies for Smart Business, Economics and Education: Towards a …, 2023
12023
Business Opportunities for Small Firms Through Digital Platform in Post COVID Era
G Patra, S Datta
New Business Models in the Course of Global Crises in South Asia: Lessons …, 2021
12021
Effectiveness of Working Capital Management on MSME Sustainability in West Bengal
M Chakraborty, G Patra, RK Sharma
New Business Models in the Course of Global Crises in South Asia: Lessons …, 2021
12021
Assessing customers’ perceived service quality of mobile service provider: a comparative study of young adults in West Bengal and Chhattisgarh
G Patra, S Datta, P Bose
Indian Journal of Economics and Business 20 (2), 91-106, 2021
12021
Television advertisement and its impact on teenagers’ buying behavior-A study in Barasat City Kolkata
G Patra, CK Dash, R Patnaik
Parikalpana: KIIT Journal of Management 13 (2), 58-66, 2017
12017
XAI for Society 5.0: Requirements, opportunities, and challenges in the current context
G Patra, S Datta
XAI Based Intelligent Systems for Society 5.0, 269-293, 2024
2024
Managing talent and branding in learning organization
G Patra, S Datta, I Bose
The Learning Organization, 2023
2023
Measuring Consumer Perception on Digital Buying: A Lesson from Pandemic
G Patra, S Datta
Perspectives in Marketing, Innovation and Strategy, 11-18, 2023
2023
Digitalization in Healthcare-A Road Map of AI, ML for Enabling Innovative Healthcare Services
G Patra
IBA JOURNAL OF MANAGEMENT & LEADERSHIP 16 (1), 43, 2023
2023
Perceived Service Quality of Mobile Providers Through the Lens of Indian Young Adults
G Patra, S Datta, A Omrane, P Bose
Digital Technologies for Smart Business, Economics and Education: Towards a …, 2023
2023
Digital Technologies for Smart Business, Economics and Education: Towards a Promising Future
A Omrane, G Patra, S Datta
Springer Nature, 2023
2023
Corporate Social Responsibility and Women Empowerment-A Study of North 24 Parganas, West Bengal, India
G Patra, P Bose
Finance, Law, and the Crisis of COVID-19: An Interdisciplinary Perspective …, 2022
2022
Retain Talent Through Employer Branding: A Strategic Approach of ITeS in Eastern India
G Patra
Regional College Of Management, Bhubaneswar 20 (3and4), 65-72, 2020
2020
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