| Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response S Kamboj, B Sarmah, S Gupta, Y Dwivedi International Journal of Information Management, SSCI, IF 8.210, ABDC-A …, 2018 | 827 | 2018 |
| Co-creation in hotel service innovation using smart phone apps: an empirical study B Sarmah, S Kamboj, Z Rahman International Journal of Contemporary Hospitality Management, SSCI I.F 9.31 …, 2017 | 166 | 2017 |
| Social media and co-creative service innovation: an empirical study B Sarmah, S Kamboj, J Kandampully Online Information Review, 2018 | 82 | 2018 |
| Customer co-creation in hotel service innovation: An interpretive structural modeling and MICMAC analysis approach B Sarmah, Z Rahman Benchmarking: An International Journal, 2017 | 74 | 2017 |
| Impact of mobile banking failure on bank customers’ usage behaviour: the mediating role of user satisfaction S Kamboj, M Sharma, B Sarmah International Journal of Bank Marketing, SSCI IF 2.8, 2021 | 59 | 2021 |
| Customer co-creation and adoption intention towards newly developed services: An empirical study B Sarmah, R Zillur, K Shampy International Journal of Culture, Tourism, and Hospitality Research 11 …, 2017 | 51 | 2017 |
| Consumer engagement in village eco-tourism: A case of the cleanest village in Asia–Mawlynnong N Sharma, B Sarmah Consumer behaviour in hospitality and tourism, 96-113, 2021 | 49 | 2021 |
| Sustainability, Social Responsibility and Value Co-Creation: A Case Study Based Approach. B Sarmah, J Islam, Z Rahman Procedia, 2015 | 41 | 2015 |
| Construction and validation of the customer social participation in brand communities scale S Kamboj, B Sarmah Internet Research, SSCI I.F 6.3, 2018 | 36 | 2018 |
| Customer involvement and servitization in hybrid offerings: Moderating role of digitalization and co-creation A Behl, S Kamboj, B Sarmah International Marketing Review, SSCI 7.304 5-year IF, ABDC-A, xx, 2023 | 23 | 2023 |
| Antecedents of e-business adoption intention: an empirical study B Sarmah, S Sharma, S Gupta International Journal of Innovation Science 9 (4), 417-434, 2017 | 23 | 2017 |
| Transforming Jewellery Designing: Empowering Customers through Crowdsourcing in India B Sarmah, Z Rahman Global Business Review 18 (5), 1325-1344, 2017 | 16 | 2017 |
| Linking the intrinsic and environmental constraints with PwD tourists’ behavioral intentions toward a travel destination: Mediating role of learned helplessness B Sarmah, S Kamoj, R Chatterjee Journal of Tourism Futures, 2022 | 9 | 2022 |
| Customer participation in service innovation using SNS smartphone apps: An investigation of the Indian hotel service industry B Sarmah, Y Shukla, R Chatterjee, S Kamboj International Journal of Emerging Markets, SSCI I.F 2.4, 2021 | 7 | 2021 |
| Exploring determinants of green marketing practices in food service industry to attain environmental sustainability: A conceptual analysis N Kumar Phookan, B Sarmah, T Sarika Devi Proceedings of the 5th International Conference on Computers & Management …, 2020 | 7 | 2020 |
| Antecedents of co-creation intention and their role in developing technology based new services via customer involvement: A conceptual analysis B Sarmah, Z Rahman International Journal of Business Excellence, 2017 | 7 | 2017 |
| In search of a Blue Ocean in the Indian wine Industry S DEVI, B SARMAH, D K.N SOUTH ASIAN JOURNAL OF BUSINESS AND MANAGEMENT CASES, 2021 | 6 | 2021 |
| Antecedents and consequences of employee engagement for a diverse workforce S Kamboj, B Sarmah Management Techniques for a Diverse and Cross-Cultural Workforce, 132-148, 2018 | 6 | 2018 |
| NEDFi: Transforming Lives Through Shared Value Creation B Sarmah, Z Rahman Asian Journal of Management Cases., 2016 | 5 | 2016 |
| MOBILE VAANI MEDIA: A CASE OF COMMUNITY ENGAGEMENT THROUGH MOBILE IN INDIA. TS Devi, B Sarmah, NK Phookan ELSEVIER-SSRN Proceedings of 5th International Conference on Computers and …, 2020 | 4* | 2020 |
Shampy KambojAssistant Professor, National Institute of Technology (NIT), Hamirpur, Himachal PradeshVerified email at nith.ac.in
