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Marilyn Giroux
Marilyn Giroux
Senior Lecturer Marketing, University of Auckland
Verified email at auckland.ac.nz - Homepage
Title
Cited by
Cited by
Year
Preference for robot service or human service in hotels? Impacts of the COVID-19 pandemic
SS Kim, J Kim, F Badu-Baiden, M Giroux, Y Choi
International Journal of Hospitality Management 93, 102795, 2021
4162021
Impact of the COVID-19 pandemic on travelers’ preference for crowded versus non-crowded options
IJ Park, J Kim, SS Kim, JC Lee, M Giroux
Tourism Management 87, 104398, 2021
1182021
When do you trust AI? The effect of number presentation detail on consumer trust and acceptance of AI recommendations
J Kim, M Giroux, JC Lee
Psychology & Marketing 38 (7), 1140-1155, 2021
992021
Nudging to reduce the perceived threat of coronavirus and stockpiling intention
J Kim, M Giroux, H Gonzalez-Jimenez, S Jang, S Kim, J Park, JE Kim, ...
Journal of Advertising 49 (5), 633-647, 2020
822020
The role of perceived brand personality in promotion effectiveness and brand equity development of professional sports teams
M Giroux, F Pons, L Maltese
International Journal of Sports Marketing and Sponsorship 18 (2), 180-195, 2017
782017
Artificial intelligence and declined guilt: Retailing morality comparison between human and AI
M Giroux, J Kim, JC Lee, J Park
Journal of Business Ethics 178 (4), 1027-1041, 2022
652022
The relationship between density perceptions and satisfaction in the retail setting: Mediation and moderation effects
F Pons, M Giroux, M Mourali, M Zins
Journal of Business Research 69 (2), 1000-1007, 2016
622016
The density–satisfaction relationship revisited: The role of scarcity and consumers affective reactions in a crowded retail situation
F Pons, M Mourali, M Giroux
Journal of Retailing and Consumer Services 21 (1), 54-60, 2014
452014
The moderating role of childhood socioeconomic status on the impact of nudging on the perceived threat of coronavirus and stockpiling intention
J Kim, M Giroux, JE Kim, YK Choi, H Gonzalez-Jimenez, JC Lee, J Park, ...
Journal of Retailing and Consumer Services 59, 102362, 2021
302021
What did Ryan Lochte do? The double-edged sword of endorsers behaving badly
J Vredenburg, M Giroux
International Journal of Sports Marketing and Sponsorship 19 (3), 290-305, 2018
172018
The Impact of same versus different price presentation on travel choice and the moderating role of childhood socioeconomic status
M Giroux, D Franklin, J Kim, J Park, K Kwak
Journal of Travel Research, 0047287520988903, 2021
162021
The impact of communication information on the perceived threat of COVID-19 and stockpiling intention
M Giroux, J Park, JE Kim, YK Choi, JC Lee, S Kim, S Jang, ...
Australasian Marketing Journal 31 (1), 60-70, 2023
152023
An evolutionary perspective in tourism: The role of socioeconomic status on extremeness aversion in travel decision making
J Kim, M Giroux, J Park, JC Lee
Journal of Travel Research 61 (5), 1187-1200, 2022
122022
Internationalisation of sports teams brands: the consumers’ perspective
M Giroux, F Pons, A Richelieu
International Journal of Business and Globalisation 11 (1), 1-18, 2013
102013
The impact of the threat of COVID-19 on visiting intentions as influenced by different destination logos
J Kim, J Park, S Kim, H Gonzalez-Jimenez, JE Kim, R De Villiers, JC Lee, ...
European Journal of Marketing 56 (3), 738-767, 2022
92022
Is CSR important for all types of fans?: The value of corporate social responsibility in sport
M Giroux, F Pons, M Mourali
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2015
72015
Brand activation in sports organizations
F Pons, L Maltese, M Giroux
Routledge Handbook of Sports Marketing, 27-37, 2015
32015
Threat specificity in fear appeals: examination of fear response and motivated behavior
K Sobol, M Giroux
Journal of Consumer Marketing 40 (4), 470-480, 2023
12023
Impact of COVID-19 on preferences for Airbnb and car sharing services in the sharing economy
J Kim, SS Kim, M Giroux, J Park, SF Yap, JE Kim, F Badu-Baiden
Tourism Analysis, 2023
12023
Impacts of Covid-19 on Preferences for Airbnb and Car-Sharing Services and Marketing Implications
J Kim, SS Kim, M Giroux, J Park, SF Yap, JE Kim, F Badu-Baiden
Tourism Analysis 28 (4), 511-525, 2023
2023
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